Digital Content Specialist

About the role

The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni Relations division, responsible for developing, managing, and optimizing digital content across email and web channels. Central to this role is dedicated ownership of high-volume, technically complex Annual Giving email campaigns, which demand a high degree of precision, strategic thinking, and technical proficiency.

Responsibilities

• Develops, manages, and optimizes digital content across email and web channels.
• Dedicated ownership of high-volume, deadline-driven email campaigns, including content development, list management, testing, deployment, and performance tracking.
• Collaborates with the Director of Marketing and Production to align email communications with broader digital strategy and divisional goals.
• Manages the end-to-end production of email campaigns, including content development, list management, testing, deployment, and performance tracking.
• Provides customer service to constituents across digital channels.
• Serves as the dedicated email specialist for Annual Giving, managing an increasing volume of campaigns with a high degree of technical complexity, including advanced segmentation and targeted messaging strategies.
• Learns and applies best practices in digital communications, serving as a resource for email production standards and processes.
• Answers questions and addresses concerns from alumni and other university constituents through the ARA Help Desk email address when necessary.

Requirements

• Bachelor’s Degree
• 2+ years of related professional experience in a marketing, communications, social media, or other closely related field

Skills

• Strong oral and written communication skills, including the ability to craft clear, audience-appropriate digital content across multiple channels
• Proficient with current digital marketing technologies and platforms, with an awareness of emerging trends and tools
• Highly organized with strong attention to detail, particularly in managing complex, high-volume digital communications where precision is critical
• Strong analytical and problem-solving skills, with the ability to interpret campaign performance data and translate findings into actionable recommendations
• Ability to independently manage competing priorities and consistently meet deadlines in a fast-paced, high-volume environment
• Demonstrated team player with strong cross-functional collaboration skills
• Strong listening skills
• Overall knowledge of broadcast email systems and processes
• Working knowledge of HTML/CSS as applied to email and web content production
• Microsoft Office skills

Benefits

Rice University HR | Benefits: Rice University Benefits