Digital Content Specialist

Duties & Responsibilities

• Maintain and update website content, landing pages, blogs and priority web pages.
• Improve user experience, readability and content flow across digital properties.
• Apply SEO best practices to increase discoverability and traffic.
• Manage content presence on channels such as Reddit, Substack, blogs and future digital platforms.
• Repackage organizational stories into channel-ready formats and adapt messaging for each platform's audience and behavior.
• Monitor digital performance across web, email, and content channels and use analytics to improve engagement and results.
• Build and deploy eblasts, newsletters, donor communications, and audience campaigns, through the development of compelling subject lines, headlines and calls-to-action.
• Support paid digital campaigns and audience targeting as assigned.
• Collaborate with internal teams to translate initiatives into digital content plans.
• Stay current on emerging digital platforms, audience behavior and content trends.
• Perform other duties as assigned.

Qualifications

• Education and/or Experience: Bachelor’s degree in marketing, digital media, communications or related field plus three years’ relevant work experience, or an equivalent combination of education and experience.
• Two years of experience in digital content, email marketing, web marketing or related roles.
• Hands-on experience with CMS platforms (WordPress or similar).
• Experience with email platforms such as Mailchimp, Constant Contact, HubSpot or similar.
• Experience using Canva or Adobe Creative Suite.
• Experience with video editing.
• Preferred Experience: Writing for Reddit, Substack, blogs, newsletters, or community platforms.
• Prior experience in a healthcare organization, transplant center, or organ/tissue procurement organization.
• Familiarity with paid digital campaigns or conversion-focused marketing.
• Basic photography/video skills a plus.

KSA (Knowledge, Skills, And Abilities)

• Written and verbal fluency in English.
• Proficiency with Microsoft Office programs, including Outlook and Teams and other technology systems used in business operations.
• Strong organizational skills and ability to manage multiple and competing priorities, while demonstrating attention to detail.
• Able to work independently, under minimal supervision, and exercise initiative.
• Strong written and verbal communication skills.
• Strong interpersonal skills.
• Exceptional writing skills for digital platforms with ability to adapt tone by audience/channel.
• Familiarity with Reddit, Substack, newsletter growth tactics and emerging channels.
• Understanding of SEO, web traffic and digital engagement metrics.
• Able to focus on work details for extended periods of time.
• Able to manage tasks or project assignments and meet deadlines.
• Knowledge in scheduling tools (Hootsuite, Sprout, Later, Meta Planner).
• Knowledge in basic video editing (CapCut, Adobe Express/Premiere Rush).
• Able to critical think and problem solve, taking big picture ideas and implementing concrete tactics to reach goals.
• Able to analyze social and Google data and develop reports.

Organizational Culture Expectations

• Demonstrate the competencies of Professional, Determined and Compassionate.
• Maintain a motivated and positive attitude.
• Support an inclusive work environment.
• Actively seek improvements.
• Always maintain a safe working environment and use of Universal Precautions.
• Maintain appropriate level of confidentiality in all areas dealing with sensitive, protected, and confidential information.