Digital Content Specialist - CRM (35591)

Responsibilities

• Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
• Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
• Scheduling creative downloads and updating content briefs.
• Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
• Conducting in-depth QA of emails in each language, for all North America markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
• Providing insight and explanation to stakeholders on CRM platform capabilities.
• Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary.
• Sending final CRM creative to internal stakeholders for reference.
• On-call support for end-of-month email communications to the field.
• On-call support 24/7 to coordinate urgent communications per established protocols.
• Backup for the email coordinator.

Required Qualifications

• AA/AS, BA/BS Marketing or equivalent certification in Communications or a related field.
• Minimum 2 years’ experience in Communications or a related field.
• Basic knowledge of CRM.
• Previous experience or familiarity with project management.
• Ability to resolve routine problems.
• Ability to perform tasks and support projects under close supervision.

Skills To Be Successful In The Role

• Passionate about marketing and providing a first-class user experience that can engage our customers and drive revenue, and build brand loyalty.
• Strong understanding of communication and email marketing principles, triggered campaigns, and A/B testing to drive business results and optimize performance.
• Ability to collaborate with internal partners and external vendors to complete projects.
• Effective communication skills with colleagues, and internal and external clients.
• Experience with organizing, prioritizing, and managing competing demands and fluctuating workloads.
• Flexible approach and ability to work in an open environment under pressure and meet tight deadlines.
• Problem-solving and follow-through skills.
• Significant organizational and prioritization skills, and ability to work independently and as a team member.
• Professional level interpersonal and administration skills.
• Eligibility to work onsite at Amway.