Digital Content Specialist (10406-2026433)

About the role

Every day, you help us to save lives, restore health, and bring hope to patients and families around the world. At LifeNet Health, we cultivate growth, innovation, and collaboration, where your contributions drive solutions that benefit humanity.

How You’ll Make An Impact

• Content Development: Assists in creating and editing short-form video content for social media and digital platforms. Supports the development of storyboards and visual concepts for marketing and communication campaigns. Collaborates with cross-functional creative and marketing teams on content and campaign development. Produces graphics and visual assets for social media and other digital channels, following brand guidelines. Writes clear, engaging copy for blogs, websites, social media, and other branded channels. Adapts content for different platforms and formats with guidance from senior team members. Helps maintain content schedules and meet production deadlines.
• Digital Content Management: Executes content updates across corporate and divisional websites and social media using the organization’s content management system (CMS). Publishes and maintains landing pages, campaign content, and evergreen pages. Supports basic SEO and user experience best practices. Produces, schedules, and publishes social media content across enterprise and division-specific channels. Adapts approved content into platform-appropriate formats and monitors channel performance and recommends optimizations.
• HubSpot Email & Campaign Execution: Builds and deploys email campaigns in HubSpot for multiple audiences and divisions. Manages email templates, lists, workflows, and QA processes. Ensures adherence to brand, compliance, and deliverability standards. Supports integrated digital campaigns across email, landing pages, and social.
• Analytics, Reporting & Optimization: Tracks and reports on digital performance across web, email, and social channels. Produces recurring performance reports for stakeholders, highlighting trends and insights. Monitors KPIs such as engagement, CTR, conversions, and audience growth. Uses data to inform optimization recommendations and future content planning. Interprets performance data and clearly communicates insights to stakeholders in a concise and meaningful way.

What You’ll Bring

• Minimum Requirements: Bachelor's degree (BS or BA); in Graphic Design, Digital Production, Communications, Marketing or a related field. Minimum of 3 years’ experience executing social media and email campaigns, including content creation and digital media management.
• Preferred/Skills/Certification: 3 years of experience managing websites in a regulated or science-based or related industries. Key Knowledge, Skills, & Abilities: Proficient in Microsoft Office Suite. Effective oral, written, and presentation communication skills. Attention to detail. Creative storytelling. Content skillset. Tech digital skills.

Why Join LifeNet Health

• Note: All benefits are subject to eligibility requirements and may be modified at any time, with or without notice, unless otherwise required by law.

Compensation

Salary Range: $57,363 - $76,484 Plus bonus. Final Compensation Will Be Based On Prior Relevant Experience.

Equal Opportunity Employer

LifeNet Health is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.