CRM Specialist

No relocation assistance offered.

About Us

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world. Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals.

Responsibilities

• Support Digital Customer Experience Lead in managing end-to-end CRM program for both consumer and professional audiences, including platform implementation, scheduling, agency management, creative briefing, audience segmentation, journey building to increase customer value, and build brand love, retention, and advocacy.
• Build and maintain email calendar and production schedule; partner with agencies to develop effective email content and design.
• Build fully-compliant and highly-deliverable HTML email from agency-provided creative; deploy within Salesforce Marketing Cloud (B2C) and SAP Mastermind (B2B).
• Produce iterative email templates and make minor adjustments to art as needed.
• Drive positive engagement and growth of B2C customers.
• Support Professional Affairs initiatives for B2B customers (e.g., Treatment Tuesdays, Physician Fridays).
• Use performance insights and consumer journey mapping tools to personalize and improve campaign strategies.
• Monitor relationships with existing customers through CRM systems and implement digital marketing techniques to drive new customers and acquisition of first-party data.
• Work closely with cross-functional teams to align on personalization and consumer journey mapping to enhance customer experience and improve campaign strategies.
• Support the development and launch of a consumer (B2C) loyalty program and evolve the existing customer (B2B) loyalty program.
• Own the end-to-end loyalty customer experience in consumer and professional channels and champion what great customer experiences look like.
• Create and test rewards across multiple retention channels to drive new product adoption, build sustained brand loyalty, and engage consumers in our mission.
• Support the development of audience segmentation strategy and lifetime value of B2B and B2C customers.
• Track and measure KPIs to evaluate and improve content and campaigns with a test/learn agenda.
• Work with the team to enhance profiles of first-party data to further personalize journeys and messaging.
• Develop a 360-degree view of the customer to measure customer satisfaction across all touchpoints along the customer journey.

Requirements

• Bachelor’s Degree in Marketing or related field.
• 5+ years of work experience.
• 5+ years of experience in CRM, customer acquisition, conversion, and loyalty marketing, with a strong understanding of data management, including audience analysis and segmentation, and data capture.
• Proficient in technology across multiple platforms, including but not limited to: Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, WordPress, JIRA, and Adobe Experience Manager.

Preferred Qualifications

• Proficiency with graphic platforms (Adobe Creative Suite) and ability to make edits to artwork that enable email and digital ad asset production.
• Previous experience within the skincare or beauty sectors, or a large, multi-national CPG company.
• Prior knowledge of or experience with PCA Skin and EltaMD brands.

Pay

Salary Range: $96,800.00 - $137,000.00 USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits

• Comprehensive benefits package, including medical, dental, vision, and basic life insurance.
• Paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions (subject to eligibility requirements).
• Minimum of 15 vacation/PTO days and 13 paid holidays (vacation days are prorated based on hire date within the calendar year).
• Paid sick leave adjusted based on role and location in accordance with local laws.