CRM Specialist

Fabletics is seeking a detail-oriented, technically comfortable CRM Specialist to drive lifecycle marketing performance across Email, SMS, and Mobile App channels.

About the role

You will partner closely with the broader CRM team to plan, execute, and analyze campaigns that grow engagement and revenue, with a focus on triggered, transactional, and lifecycle programs. The role reports to the Sr. Manager, CRM and collaborates with cross-functional teams including Creative, Data/Analytics, Ops, and Brand Marketing. This position is based at our El Segundo Headquarters.

Responsibilities

• Coordinate multichannel campaigns (email, SMS, and Mobile App) from concept to successful execution.
• Pull and organize campaign performance data; frame insights and recommend next steps or future actions.
• Use AI tools to build, streamline, and improve day-to-day CRM workflows; bring new ideas for automation to save time or improve quality.
• Submit and manage creative tickets/briefs, ensuring assets are accurate, on-brand, and delivered on time.
• Stay current on CRM and lifecycle marketing trends, including emerging AI applications in marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 2–4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA’ing campaigns in an ESP or lifecycle platform, including triggered and transactional programs.
• Confidence working with data: proven ability to independently pull, organize, and interpret campaign performance to frame next steps. Advanced Excel/Google Sheets required; Tableau or similar BI tools a plus.
• AI-native mindset: daily use of AI tools (Claude, ChatGPT, or similar) with concrete examples of work made faster or better. Candidates who build their own prompts, workflows, and automations stand out.
• Strong attention to detail and QA instincts.
• Excellent communication and organizational skills; comfortable managing multiple requests and deadlines.
• Positive, proactive, and team-oriented; willing to support ad hoc requests.
• Ability to work independently while knowing when to escalate.

Benefits

• Hybrid work schedule
• Discretionary paid time off
• Summer Fridays
• Healthcare plans
• Employee discounts
• 401k
• Annual bonus program
• Equity program

Pay

The annual base salary range for this position is $80,000–$90,000. Offered base salary will depend on factors including scope and complexity of the role, related work experience, subject matter expertise, and work location.