CRM Specialist

About the role

Job Summary: This position supports the execution of customer relationship marketing campaigns across direct mail, telemarketing, email and SMS. This role coordinates campaign setup, audience preparation, quality assurance, deployment and reporting. This is an excellent opportunity for a detail-oriented marketing professional to build practical experience in customer lifecycle marketing and marketing automation while helping deliver accurate, timely and relevant customer communications.

Scope & Impact: Supports the accurate and timely execution of customer communications across multiple CRM channels and customer journey touchpoints. The role influences campaign quality, operational efficiency, brand consistency, and customer engagement by coordinating detailed execution activities, completing comprehensive quality assurance and escalating risks or issues before deployment. This position manages multiple concurrent campaigns and works across internal teams, external vendors, and marketing technology platforms. This role does not have direct budget ownership or people-management responsibility unless otherwise assigned.

Physical Demands/Work Environment: Primarily a professional office and virtual-collaboration environment requiring regular use of a computer, telephone, and video-conferencing tools, with periods of sitting or standing. Occasional travel of up to 15% is required to support business meetings, partners, and company locations. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities and activities may change at any time with or without notice.

Supervisory Responsibilities: None.

Responsibilities

• Support the execution of customer relationship marketing campaigns across direct mail, telemarketing, email and SMS.
• Coordinate assigned campaigns and maintain calendars, timelines and dependencies from approved brief through deployment and post-launch validation, escalating risks as appropriate.
• Partner on campaign setup in Eloqua, Attentive and other CRM platforms, including audience preparation, workflow configuration, deployment and validation.
• Support the development and deployment of automated, triggered, promotional, transactional and customer journey communications.
• Build and update audience segments, lists, workflows and campaign assets in partnership with the Senior Marketing Automation Specialist.
• Collaborate with Creative, eCommerce, Channel Marketing, Consumer Insights, Technology and external vendors to ensure campaigns align with brand standards, customer experience expectations and business objectives.
• Conduct thorough campaign quality assurance and troubleshoot issues related to audience eligibility, links, personalization, rendering, copy, offers, tracking and other campaign elements before launch.
• Apply established consent, preference, suppression, privacy and data-quality requirements, escalating potential compliance or data issues before deployment.
• Maintain campaign documentation, processes and best practices to support consistency and operational efficiency.
• Monitor performance and assist with reporting on deliverability, response, engagement, conversion, sales or