CRM Specialist

About the role

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience. Be a part of the team that will make this vision a reality—designing and building a world class fiber network and creating a customer experience second to none. We are currently looking for a CRM Specialist to join our growing Marketing team! In this role, you will be responsible for designing, building, improving, and maintaining customer communications and triggers in Salesforce Marketing Cloud and other key MarTech solutions.

Responsibilities

• Build customized customer journeys in Marketing Cloud through combined expertise in database management and data extensions.
• Optimize use of Salesforce reports and automations to monitor and optimize KPIs.
• Act as the subject matter expert for email platform optimization, focusing on email KPIs including inbox deliverability, data feeds, and mobile metrics.
• Bring extensive experience in SFMC products.
• Complete technical production and deployment activities including automated email campaign set‑up, scheduling, testing, data architecture, tagging, and deployment of one‑time, recurring, triggered, and dynamic content‑driven campaigns inside SFMC.

Qualifications

• 2+ years of SFMC Development and Administration experience.
• Strong business acumen and excellent written and oral communication skills.
• Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation.
• Track record of delivering results and ability to operate in both long‑term strategic and short‑term tactical scopes in a high‑energy, fast‑paced environment.
• Marketing Cloud Certification strongly preferred.
• Bachelor’s Degree in Business Administration, Marketing, or a related field.

Benefits

• Competitive medical, dental, vision, and life insurance.
• Employee assistance program.
• 401K plan with company match.
• Host of voluntary benefits.
• Hybrid remote/office work arrangement (priority for Charlotte area talent; sensible remote options available for others).
• State‑of‑the‑art corporate HQ in Charlotte, NC (7th floor of Vantage South End – East Tower).