CRM Digital Content Specialist (35645)

About the Role

As a CRM Digital Content Specialist, you will be fully dedicated to supporting the North American CRM team and driving our strategy forward.

Day-to-Day Responsibilities

• Partnering with CRM Strategy to assess campaign feasibility and provide input to technical requirements, campaign blueprints, and customer journey designs.
• Creating and validating audience segmentation, targeting rules, triggers, personalization logic, and dynamic content using customer and behavioral data.
• Developing, editing, and maintaining HTML email templates and campaign assets provided by internal teams and external agencies.
• Utilizing Jinja, SQL, and CRM platform capabilities to deliver personalized customer experiences and automated marketing journeys.
• Managing campaign production schedules and content delivery timelines in alignment with business priorities and published marketing calendars.
• Utilizing project management and workflow tools (Jira, Confluence, Workfront, Monday.com, Microsoft Teams) to manage campaign requests, production activities, documentation, and stakeholder communication.
• Performing end-to-end quality assurance, including audience validation, content review, rendering tests, tracking verification, and journey testing to ensure production readiness.
• Building, configuring, testing, and deploying multi-channel CRM campaigns in Bloomreach Engagement across Email, SMS, Push Notifications, WebLayers, and other digital channels serving customers.
• Monitoring campaign deployments, troubleshooting production issues, and supporting urgent communications, outages, and reactive messaging needs across channels.
• Providing production support and knowledge sharing across global and regional teams, including backup support, process documentation, and onboarding assistance for new team members.
• Identifying opportunities to improve campaign operations, automation, production workflows, and overall CRM execution efficiency.
• Demonstrating agility and adaptability by providing support across production, project management, and business analyst functions as business needs require.

Required Qualifications

• BA/BS in Computer Science/Engineering, Marketing, or a related field.
• 3+ years of related experience in Digital Marketing, eCommerce, or CRM.
• Ability to work onsite 9 am–5 pm Monday–Friday in Grand Rapids, MI.
• Experience with Bloomreach Engagement or similar CRM/marketing automation platforms.
• Proficiency with HTML, CSS, Jinja, and Dreamweaver.
• Experience with email development, template editing, and responsive design principles.
• Knowledge of customer data platforms, segmentation, personalization, marketing databases, and backend data systems.
• Experience executing campaigns across Email, SMS, Push Notifications, WebLayers (web modals), and other digital channels.
• Experience with eCommerce platforms and digital customer experiences.
• Proficiency with Confluence, Microsoft Teams, Workfront, Monday.com, and Dreamweaver.
• Understanding of digital marketing principles, customer journey orchestration, and marketing automation best practices.
• Strong troubleshooting, analytical, and quality assurance skills.

Skills for Success

• Knowledge of working with and understanding data structures, including querying data using SQL.
• Strong organizational skills with the ability to manage multiple projects, competing priorities, and tight deadlines.
• Detail-oriented with a commitment to accuracy, quality, and execution excellence.
• Ability to independently solve complex production, data, and campaign deployment challenges.
• Strong written and verbal communication skills with the ability to collaborate across technical and non-technical teams.
• Customer-focused mindset and ability to work effectively with diverse global stakeholders.
• Self-starter with strong initiative, follow-through, discretion, and professionalism.
• Ability to work both independently and collaboratively within a fast-paced, deadline-driven environment.