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Jobs · Marketing · Florida

Digital Content Coordinator (Higher Education / Agricultural Sciences)

Mediabistro · Gainesville, FL · 3 mo ago
On-siteMarketing$61k/yrFull-time

About the role

A major public university's food and agricultural sciences institute is hiring a Digital Content Coordinator to help shape and amplify its digital presence. The communications team connects diverse audiences with scientific research, teaching, and extension work through innovative digital storytelling. The coordinator will report to the Strategic Digital Content Manager and play a key role in creating engaging multimedia content, managing social media initiatives, and supervising a team of video producers.

Responsibilities

  • Leading the development of high-quality multimedia content for flagship social media channels including Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms

  • Create content in a variety of formats including short-form and long-form video, photography, graphics, reels, stories, and other digital assets

  • Research, script, direct, film, and edit video content using professional production equipment including mirrorless cameras, smartphones, gimbals, action cameras, lighting, and audio gear

  • Organize photo and video shoots, attend events for live social media coverage, and collaborate with internal creative teams

  • Provide direct supervision and leadership for two Video Producer positions, coordinate schedules, assign projects, and monitor progress

  • Develop workflow improvements, production standards, and best practices that enhance team efficiency and consistency

  • Review completed projects for compliance with branding, accessibility requirements, and platform best practices

  • Support social media campaigns and content strategies that increase engagement, strengthen brand awareness, and position the institute as a trusted information source

  • Track, analyze, and interpret social media and video performance metrics to inform future strategy

  • Provide training and consultation to communicators and content creators across the organization on social media, video production, accessibility, and analytics

Requirements

  • Bachelor's degree and two years of relevant experience, or equivalent combination of education and experience

  • Two years of experience operating camera equipment to produce video and photo content preferred

  • Proven ability to grow a brand YouTube channel preferred

  • Experience using VidIQ and YouTube Studio to identify topics and analyze performance preferred

  • Previous experience running brand social media accounts preferred

  • Proficiency in Adobe Suite, DaVinci Resolve, Canva, and Edits preferred

  • Knowledge of audio and lighting equipment preferred

  • Managerial experience preferred

  • Experience incorporating AI into workflow processes preferred

  • Exposure to journalism ethics and to agriculture and academia preferred

Qualifications

  • Bachelor's degree and two years of relevant experience, or equivalent combination of education and experience

  • Two years of experience operating camera equipment to produce video and photo content preferred

  • Proven ability to grow a brand YouTube channel preferred

  • Experience using VidIQ and YouTube Studio to identify topics and analyze performance preferred

  • Previous experience running brand social media accounts preferred

  • Proficiency in Adobe Suite, DaVinci Resolve, Canva, and Edits preferred

  • Knowledge of audio and lighting equipment preferred

  • Managerial experience preferred

  • Experience incorporating AI into workflow processes preferred

  • Exposure to journalism ethics and to agriculture and academia preferred

Skills

  • Strong organizational and project management skills

  • Ability to work independently and manage multiple tasks simultaneously

  • Excellent communication and collaboration skills

  • Technical proficiency in video and photo production

  • Experience with social media management tools

  • Ability to analyze data and make informed decisions

  • Strong understanding of video and content marketing principles

  • Experience with AI integration in workflows

  • Knowledge of journalism ethics and agriculture/aquaculture

Benefits

The position offers a competitive salary of $61,000/year (commensurate with experience), health insurance benefits, and a supportive work environment.

Pay

$61,000/yr (commensurate with experience)

Schedule

Full-time

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