Digital Content Coordinator

About the role

The Digital Content Coordinator, under the supervision of the Director of Communications, is responsible for developing and capturing content to support marketing and communications efforts. This position entails working with the Director of Communications and across departments to understand content needs and develop strategies and processes. The ability to capture and edit photos and videos to create high-quality assets is required for this role. The Digital Content Coordinator will also partner with the Director of Communications to manage social media channels by developing plans, scheduling content, interacting with followers, and creating paid ads.

Responsibilities

• Collaborate with cross-functional teams to concept and develop original creative content that aligns with the Arts+ brand and meets the needs of key stakeholders and target audiences
• Develop and maintain a content production calendar, ensuring content is captured, edited, and finalized according to deadlines
• Attend Arts+ programs including group classes and workshops, choir practices and concerts, and other events to capture photo and video content that can be used for a variety of mediums, including social media, email marketing, websites, digital ads, and printed materials
• Regularly interact with the Charlotte arts community, Arts+ staff, faculty, families, partners, and donors, and more on social media
• Respond to social media inquiries in a timely manner
• Collaborate with Director of Communications to develop and execute paid media strategy, focusing on Facebook and Instagram advertising
• Stay up to date with social media platform updates, best practices, and trending content and quickly update/adapt content plans
• Create and execute on a social media content calendar that drives brand awareness and engagement
• Monitor and analyze marketing and content performance metrics, providing valuable insights for continuous improvement
• Aid Director of Communications with other marketing and communications tasks according to organizational need and personal interest

Requirements

• 1-3 years professional experience in digital content creation and digital marketing (internship and freelance experience applies)
• Experience with CapCut or other video editing software
• Familiarity with Meta Business Suite
• Professional interaction with community members, staff, and donors at all levels
• Well-organized with exceptional attention to detail, yet adaptable and flexible enough to meet evolving priorities
• Strong written communication skills
• Experience with social media scheduling tools such as HeyOrca, Later, Loomly, and Planoly
• Experience with the Adobe Creative Suite
• Familiarity with project management tools such as Monday and Trello
• Experience with Microsoft 365 and/or Google Workspace
• Reliable transportation for travel between multiple program sites
• Personal commitment to arts education

Qualifications

• Connections within the Charlotte arts community are a plus
• The COVID-19 vaccination is required as a condition of employment