Digital Brand Experience Specialist

About the role

The Digital Experience Specialist supports the execution and ongoing enhancement of enterprise B2B websites and customer-facing portals. This role partners closely with the Senior Website Product Manager and engineering delivery teams to translate product strategy and roadmap priorities into clear requirements, features, and backlog-ready work.

Responsibilities

• Support execution of the digital product roadmap across enterprise B2B websites and customer-facing portals, operating within strategy, priorities, and sequencing defined by the Senior Website Product Manager.
• Actively participate in and help drive early-stage analysis and discovery efforts, including A&D sessions, requirement definition, journey mapping, and partnering with UX and research teams to help visualize and validate requirements.
• Translate Epic-level direction into well-defined features and acceptance criteria to support engineering delivery teams.
• Drive backlog refinement and readiness, ensuring work is clearly defined, prioritized appropriately, and prepared for sprint and PI planning.
• Coordinate day-to-day delivery activities, including dependency tracking, follow-ups, and cross-team communication, to keep work moving through discovery, development, and release.
• Lead and coordinate UAT activities, including test planning, execution, validation, and issue tracking, to ensure delivered functionality meets defined requirements and business intent.
• Own intake, triage, and coordination of incident tickets related to website and portal experiences, partnering with engineering and stakeholders to drive timely resolution.
• Collaborate closely with the Senior Website Product Manager, engineering, platform teams, and business stakeholders to clarify scope, constraints, and delivery trade-offs.
• Gather and analyze performance data related to digital products and experiences, including KPIs where available, to support understanding of business impact and identify improvement opportunities.
• Partner with analytics, engineering, and cross-functional teams to help operationalize tracking, validate data quality, and ensure performance considerations are reflected in digital initiatives.
• Support the Global Senior Website Product Manager in regular reporting to key stakeholders on the performance, progress, and outcomes of digital initiatives including preparing inputs, materials, and data-driven insights.
• Build and maintain working knowledge of existing website and portal platforms, including legacy systems and integration points, to support informed execution and problem-solving.

Requirements

• Bachelor’s degree in a relevant field with 5+ years of experience.
• Deep understanding of Agile methodologies and hands-on experience using tools such as JIRA, Craft, or Azure Boards to support backlog management, sprint planning, and PI planning.
• Knowledge of digital marketing and owned-channel strategies and how they apply to website and portal experiences.
• Demonstrated ability to prepare and present timelines, reports, KPIs, and status updates to both technical and non-technical stakeholders.
• Strong project coordination and delivery management skills, including organizing work across multiple teams and dependencies.
• Experience pulling and interpreting data from analytics and performance tools, such as Google Analytics, Google/Bing Webmaster Tools, and Search Console.
• Demonstrated ability to prioritize multiple initiatives with strong attention to detail and time-management skills.
• Ability to work independently and autonomously, while remaining highly collaborative and effective at building relationships across engineering and business teams.
• Experience working with multiple stakeholders to balance competing priorities in a fast-moving environment.
• Strong analytical skills, problem-solving ability, and resilience under pressure.
• Experience supporting requirements definition, acceptance criteria creation, and UAT validation for digital initiatives.

Qualifications

• Bachelor’s degree in a relevant field with 5+ years of experience.
• Deep understanding of Agile methodologies and hands-on experience using tools such as JIRA, Craft, or Azure Boards to support backlog management, sprint planning, and PI planning.
• Knowledge of digital marketing and owned-channel strategies and how they apply to website and portal experiences.
• Demonstrated ability to prepare and present timelines, reports, KPIs, and status updates to both technical and non-technical stakeholders.
• Strong project coordination and delivery management skills, including organizing work across multiple teams and dependencies.
• Experience pulling and interpreting data from analytics and performance tools, such as Google Analytics, Google/Bing Webmaster Tools, and Search Console.
• Demonstrated ability to prioritize multiple initiatives with strong attention to detail and time-management skills.
• Ability to work independently and autonomously, while remaining highly collaborative and effective at building relationships across engineering and business teams.
• Experience working with multiple stakeholders to balance competing priorities in a fast-moving environment.
• Strong analytical skills, problem-solving ability, and resilience under pressure.
• Experience supporting requirements definition, acceptance criteria creation, and UAT validation for digital initiatives.

Skills

• Fluency in agile delivery, website platforms, and complex, integrated systems.
• Strong fluency in website platforms and complex, integrated systems.
• Hands-on experience using tools such as JIRA, Craft, or Azure Boards to support backlog management, sprint planning, and PI planning.
• Knowledge of digital marketing and owned-channel strategies and how they apply to website and portal experiences.
• Experience supporting websites or digital products, in a product, digital experience, or delivery-focused role.
• Experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, Contentful, Contentstack, Umbraco, or similar).
• Experience with commerce engines, with Magento strongly preferred.
• Experience supporting mobile or tablet applications as part of a broader digital product ecosystem.
• Familiarity with digital analytics tagging concepts and collaborating with analytics partners to validate implementations and insights.
• Experience working with legacy systems and complex enterprise integrations.
• Familiarity with emerging AI capabilities as they relate to digital products and experiences.

Benefits

At Kimberly-Clark, we offer a comprehensive benefits suite, including medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment. Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents. Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events. Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Pay

Salary Range: 105,740 – 130,620 USD

Schedule

Full time