Digital Arena Marketing Specialist

Essential Duties And Responsibilities

• Own the daily content calendar for Kaseya Center social media ideating, creating, scheduling, and publishing across Instagram, TikTok, X, and Facebook
• Serve as the on-the-ground content creator at concerts and events, capturing real-time moments that drive engagement and attendance
• Develop and execute fan engagement activations, onsite and offsite, that deepen the event-day experience and support lead generation goals
• Support artist hospitality coordination to elevate the backstage experience and build relationships that benefit the venue's reputation
• Showcase Kaseya Center food, beverage, and in-venue experiences through compelling content that drives on-site spend and shareability
• Partner with the Content and Creative Services teams to ensure all Kaseya Center output is on-brand, consistent, and aligned with the broader HEAT Group voice
• Partner with Senior Manager of Arena Marketing to support in all show and event announces, presales and onsales
• Organize all announce and onsale timelines, supporting Arena Enterprise team in staying up to date on all dates and information

Desired Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; or 2–3 years of experience in social media, brand marketing, or live entertainment; or equivalent combination of education and experience
• Hands-on experience managing brand accounts on Instagram, TikTok, X, and Facebook
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, or CapCut)