Digital Marketing Specialist

Paid Media Management

• Manage and optimize Google Search, Display, and Performance Max campaigns
• Monitor campaign KPIs including CTR, CPC, CPA, conversions, and ROAS
• Adjust bids, budgets, targeting, and pacing to maximize performance
• Conduct keyword research and search query analysis
• Implement A/B testing and optimize ad copy, promotions, and creative assets
• Coordinate creative refreshes

Campaign Performance & Analytics

• Track campaign and website performance across digital channels
• Validate data accuracy across Google Ads, Google Analytics, CRM, and reporting platforms
• Identify and troubleshoot tracking, attribution, and conversion issues
• Analyze lead quality and conversion trends to improve marketing effectiveness
• Audit landing pages, forms, CTAs, and user experience to optimize conversion rates

Local Listings & Online Presence

• Manage Google Business Profiles and local listing platforms
• Maintain accurate business information across Apple Maps, Yelp, Bing, and related directories
• Resolve duplicate listings and data inconsistencies
• Support setup and optimization for new property listings

Reporting & Optimization

• Compile and quality-check monthly marketing reports
• Identify reporting discrepancies and actionable insights
• Support dashboard reporting initiatives and validate reporting accuracy
• Recommend process improvements, workflow efficiencies, and automation opportunities

Collaboration & Support

• Partner with the Digital Marketing Manager and broader marketing team on strategic initiatives
• Assist with rollout of new tools, technologies, and campaign types
• Participate in internal and client-facing meetings as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• 1–3 years of experience in digital marketing, PPC management, analytics, or related field
• Equivalent combination of education and professional experience will be considered

Preferred Skills & Knowledge

• Hands-on experience managing Google Ads campaigns
• Strong understanding of paid search, paid social, SEO, analytics, and digital KPIs
• Experience with:
• Google Ads Editor
• Google Analytics
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Looker Studio
• Familiarity with CRM systems and attribution tracking
• Experience with local listing management platforms such as SOCi
• Knowledge of landing page optimization and UX/UI best practices
• Strong analytical, organizational, and problem-solving skills

Preferred Certifications

• Google Ads Certification preferred
• Meta Ads Certification a plus

Physical Requirements

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to communicate effectively in English
• Ability to sit and work at a computer for extended periods
• Ability to lift up to 30 lbs. occasionally
• Frequent use of hands, wrists, and fingers for typing and computer work
• Visual ability to review digital and printed materials

Work Environment

• Primarily office-based or remote computer work environment
• Occasional travel may be required for meetings, training, or onsite support
• Position may require work outside standard business hours based on campaign or project needs

Our Company is an equal Opportunity Employer.

As a condition of employment, a satisfactory drug test and background check are required.

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