Digital Marketing Specialist

Key Responsibilities

• Design and execute digital marketing plans to support business growth and online visibility.
• Oversee paid media initiatives across Google, Meta, and LinkedIn to improve ROI.
• Improve organic website traffic through search optimization (SEO), content refinement, and keyword strategies.
• Plan, develop, and manage digital content for websites, blogs, email campaigns, and social media.
• Track website and campaign performance using analytics tools and report findings with recommendations.
• Manage social media presence, including publishing schedules and audience engagement.
• Integrate marketing automation and customer management tools for a consistent user journey.
• Support WordPress website updates and ongoing optimization.

Requirements

• 5+ years of experience in digital marketing with a strong record of managing multi-channel campaigns.
• Hands-on experience with tools: Google Analytics, Google Ads, Meta Business Suite, Zoho Social, Zoho Campaigns, Looker Studio, or Tableau.
• Must-Have Skills:
• Own social media strategy and optimize new content/channels.
• Execute email/CRM campaigns.
• Drive SEO and improve website performance/conversion.
• Use AI tools to scale content, prompts, and workflows.

Role Focus

70% hands-on execution, 30% strategy and experimentation.

Job Details

Location: Remote, Fresno, CA
Job Type: remote
Posted: May 20, 2026
Categories: Marketing