Digital Marketing Specialist

Primary Duties and Responsibilities

• Manage the day-to-day responsibilities for assigned marketplaces, including monitoring account metrics, daily reporting and processes, optimizing listings, and addressing customer feedback
• Address errors and violations for marketplace listings
• Enhance Private Label Brand content, including written content, product images and videos, and identifying new content opportunities
• Research and launch relevant campaigns, such as Content Creator programs, initiatives to increase reviews, and paid advertising
• Stay abreast of changes, policies, and current best practices across marketplaces. Recommend and implement related improvements within your assigned programs

Email Responsibilities

• Manage the preparation of email campaigns for deployment including email pre-loads, applicable change management, audience/filter assignments and segmentation
• Manage the deployment of email campaigns including deployment scheduling, test execution, quality assurance, and campaign deployment progress tracking
• Monitor campaign deployment for success, including matching deployment reporting to planned audience size and deliverability
• Complete ongoing reporting tasks

Additional Duties and Responsibilities

• Continuously seek opportunities for growth within the marketplace and email programs
• Adapt to and manage business changes throughout the year to uphold deadlines and maintain high-quality work standards
• Maintain an efficient workflow to ensure deadlines are consistently met
• Maintain positive relationships with outside vendors, including direct marketplace contacts
• Perform other related duties as assigned

Education and Experience

• Bachelor’s Degree in marketing or related field
• 1-3 years of progressively responsible marketing experience

Knowledge, Skills, and Abilities

• Experience working with Canva, Adobe Express, and Adobe Photoshop
• Must have proficiency in Microsoft Office suite, including Excel, Teams, and Outlook
• Able to work in a team environment as well as independently
• Maintain a good workflow to meet tight deadlines
• Able to organize and prioritize work
• Effective communicator and collaborator
• Able to adhere to brand guidelines

Physical Requirements

• Work is generally sedentary, in an office environment
• This role routinely uses standard office equipment such as computers and phones
• May require physical effort associated with using the computer to access information, or occasional standing, walking, lifting needed to carry out everyday activities
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• Possible Travel

Position Classification

• JOB TITLE: Digital Marketing Specialist
• DEPARTMENT: Marketing
• REPORTING RELATIONSHIP: Senior Digital Marketing Manager
• CLASSIFICATION: Exempt