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Digital Advertising Manager - Jackson, MS

Champion Homes · Jackson, MS · 5 days ago
MarketingFull-time

About the role

The Digital Advertising Manager at Champion Retail Group is responsible for leading digital marketing efforts to drive brand awareness, customer engagement, lead creation, and sales growth. This role involves managing paid media strategies across various platforms and collaborating with cross-functional teams to align these strategies with broader business goals.

Responsibilities

  • Develop, implement, and manage digital advertising campaigns across multiple platforms, including SEM (Google, Bing), Social (Meta, TikTok), and programmatic channels.
  • Support initiatives across 75+ retail stores representing 5+ brands covering the lower 48 states.
  • Collaborate with cross-functional teams to align paid media strategies with the company's broader business goals.
  • Monitor and optimize campaign budgets to maximize return on ad spend (ROAS), lead quality, and overall marketing performance.
  • Test and optimize ad copy, creatives, and targeting parameters for increased effectiveness.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 3+ years of experience in digital advertising or paid media management.
  • Proficiency with digital ad platforms (e.g., GA4, Google Ads, Google Tag Manager, Meta Ads Manager, Looker Studio, and others).
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent organizational, communication, and project management skills.
  • Experience in multi-store, multi-market retail organizations a plus!

What We Offer

  • Competitive pay and benefits, including Medical, Dental, Vision, 401K (50% Company Match), and more.
  • Opportunity to grow within the retail division.
  • A supportive team environment.
  • Training and development opportunities.

EEO Statement

Champion Home Builders, Inc. is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other legally protected characteristics. Champion Home Builders participates in the E-Verify Program.

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