Digital Adoption Lead

Key Responsibilities

• Lead the planning and execution of digital adoption and change management strategies.
• Partner with technology teams, business stakeholders, and other corporate departments to align priorities and ensure adoption readiness for successful technology launches.
• Create clear and compelling narratives to help users understand what’s changing, why it matters, and how it impacts their work.
• Develop and maintain an understanding of the organization's technology landscape, user needs, and industry trends to inform adoption priorities and identify opportunities to improve the user experience.
• Identify potential barriers to adoption and recommend strategies that help users successfully embrace new technology.
• Develop and execute integrated communication, training, and enablement plans to support technology rollouts, product launches, and major feature releases.
• Create scalable adoption assets, including playbooks, videos, FAQs, in-product guidance, and reusable materials that support diverse learning styles.
• Leverage a range of communication channels (e.g., intranet, webinars, email, digital guidance) to build awareness and reinforce key messages before, during, and after launch.
• Promote a consistent and engaging adoption experience across the technology portfolio by applying best practices and reusable approaches.
• Build and maintain strong relationships across technology, business, and corporate teams to foster ongoing collaboration, encourage engagement, and champion digital adoption.
• Facilitate workshops, feedback sessions, and other engagement opportunities to understand user needs, validate adoption approaches, and identify opportunities for continuous improvement.
• Monitor user feedback, adoption trends, and usage insights following technology launches to identify and address adoption challenges.
• Serve as an advocate for users by translating feedback and adoption insights into actionable recommendations that improve the user experience and inform future product enhancements.
• Define success metrics to measure adoption rates, feature usage, engagement, productivity gains, and overall effectiveness of technology solutions.
• Develop and maintain scalable adoption processes, templates, and best practices to drive consistency and efficiency.
• Capture and share key lessons learned, best practices, and adoption outcomes to improve future technology initiatives.

Qualifications

• Bachelor's degree in Business, Technology, or a related field and 5+ years of experience in digital adoption, change management, digital transformation, product enablement, or a related field, OR equivalent combination of education and practical experience.
• Experience working with enterprise technology products.
• Experience leading or supporting technology launches, adoption initiatives, or organizational change efforts.
• Strong understanding of business process transformation, workflow optimization, and user adoption principles.
• Strong organization skills, with the ability to manage multiple initiatives simultaneously.
• Experience using adoption metrics, user feedback, and analytics to measure success and continuously improve outcomes.
• Ability to work effectively in a remote environment, demonstrating strong ownership, communication, and collaboration.
• Experience with digital adoption platforms (e.g., Whatfix) and product analytics tools (e.g., Mixpanel) is a plus.