Digital Account Executive

About the role

As an Account Executive at Burson, you’ll join our digital team’s center of excellence, an incubator program designed to help emerging digital talent build broad, hands-on expertise with digital work while developing a particular emphasis in corporate digital and social communications.

Responsibilities

• Conduct social and digital audits, identify meaningful findings and clearly communicate recommendations to senior team members.

• Build and refine social listening queries and use tools such as Brandwatch—or comparable platforms such as Meltwater, Talkwalker or Sprinklr—to monitor conversations, culture, trends, audience behavior and emerging issues.

• Support real-time and crisis monitoring, helping teams understand what is happening, why it matters and how clients may need to respond.

• Support stakeholder, subject matter expert, key opinion leader and influencer mapping across B2B and corporate ecosystems, using tools such as CreatorIQ where appropriate.

• Develop, draft and edit audience-first content for corporate and executive channels, translating business and communications priorities into platform-relevant ideas and copy.

• Contribute to organic and paid social programs across channels such as LinkedIn, X, YouTube, Instagram and Reddit, coordinating with paid media, strategy, measurement, insights, creative and other digital specialists.

• Conduct competitive research and support audience profiling to inform corporate social strategies, content and client deliverables.

• Stay curious about evolving platforms, online communities, culture and audience behavior, and proactively bring new ideas to the team.

• Connect research and insights to broader communications strategies and campaign opportunities rather than treating analysis as an end in itself.

• Manage timelines, workflows and deliverables across multiple workstreams; raise observations early and keep collaborators informed of progress, findings and opportunities.

Requirements

• Approximately 1 year of post undergraduate experience supporting social media, digital communications or integrated communications work.

• Experience with social listening, including writing or refining queries and interpreting the resulting data.

• Familiarity with Brandwatch or a comparable social listening and analytics platform, such as Meltwater, Talkwalker or Sprinklr.

• Experience contributing to social audits, competitive research, audience profiling, trend analysis, issues monitoring or crisis monitoring.

• Familiarity with creator or influencer identification; experience with CreatorIQ is helpful.

• An understanding of organic and paid social and an interest in how media, strategy, measurement, insights and creative work together to support corporate and public affairs goals.

• Familiarity with major social platforms, including LinkedIn, X, YouTube, Instagram and Reddit, and an interest in their distinct audiences and best practices.

• The ability to turn observations into clear implications, recommendations and ideas.

• An interest in corporate reputation and how social media shapes perceptions of brands, organizations and leaders.

• Strong audience-first writing, editing, communication and collaboration skills, with an interest in corporate and executive communications.

• A proactive, adaptable mindset and a desire to build broad digital expertise.

• A strong organization and attention to detail, with the ability to balance multiple workstreams in a fast-paced environment with evolving priorities.

Qualifications

• Excellent interpersonal and communication skills.

• Ability to work independently and as part of a team.

• Strong problem-solving and analytical skills.

• Attention to detail and ability to meet deadlines.

• Proficiency in Microsoft Office Suite.

Skills

• Strong social media and digital marketing skills.

• Experience with social listening and analytics platforms.

• Knowledge of corporate and public affairs goals.

• Ability to conduct competitive research and audience profiling.

• Strong organizational and project management skills.

Benefits

Burson offers a competitive benefits package, including:

• Professional development opportunities

• Mentorship programs with industry leaders

• A vibrant and inclusive company culture fostering collaboration and innovation

• Packages designed to reward and retain top talent

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. For more details, please refer to the link provided.

Pay

The base salary for this position at the time of this posting may range between: $35,000—$75,000 USD

Schedule

This role may be based in New York, Chicago or Washington, DC.