Demand Generation Specialist

Position Summary

We are hiring two Demand Generation Specialists who will be responsible for driving revenue growth by developing and executing high-impact lead generation campaigns. This role is critical in attracting qualified leads for our company and the independent financial advisors we serve.

Key Responsibilities

• Strategy Development
• Conduct market research to better understand buyer needs, audience segments, and emerging trends.
• Develop and refine demand generation strategies that support quality lead growth.
• Maintain a professional and engaging tone in creating messaging that resonates with financial advisors and pre-retiree/retiree audiences.
• Monitor industry trends, competitor activity, and audience preferences to inform campaign planning.
• Campaign Creation & Execution
• Create and execute multi-channel marketing campaigns, including content marketing, social media, webinars, email, and event/trade show support.
• Collaborate with internal teams to ensure campaigns are aligned, consistent, and timely.
• Performance Analysis
• Track, measure, and evaluate campaign performance against established goals.
• Use data and reporting to identify opportunities to improve engagement, lead quality, and ROI.
• Share insights and recommendations that support continuous improvement.
• Sales Collaboration
• Partner with sales teams to support lead quality and smooth handoff.
• Align on goals, performance expectations, and success metrics.
• Support open communication between teams to help create a strong lead pipeline.
• Marketing Technology Management
• Use marketing automation tools, CRM systems, and social media platforms to support and scale campaigns.
• Help streamline workflows and improve the efficiency of campaign execution.
• Stay current on tools and technologies that support strong demand generation results.

Requirements

• Background and Education
• Minimum 3 years of experience in demand generation, lead generation, digital marketing, or related marketing roles.
• Experience in B2B and B2C campaign development.
• Bachelor’s degree in marketing, business, communications, or a related field preferred, but not required.
• Experience with Meta Ads, Google Ads, HubSpot Inbound Marketing, YouTube, or similar tools.
• Regulatory Awareness
• Familiarity with SEC or FINRA guidelines is a plus, but not required.
• Physical & Work Environment Requirements
• Ability to work for extended periods at a desk using a computer.
• Routine use of telephone and email.
• Office-based role with potential travel to conferences, events, and satellite offices as needed.

Benefits

• 100% employer-covered medical benefits and HRA account
• Dental & vision plans
• Generous PTO + 10 NYSE company holidays per year
• 401(k) with company match program
• Free onsite parking
• Company-provided laptop and required technology
• Access to an on-site gym free of charge

Pay

Compensation is commensurate with experience.

Schedule

The position is onsite Monday through Friday from 8:30am to 5pm.