Demand Generation Specialist

Client Information

Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We generate qualified appointments for financial advisors with our proven video sales letter methodology.

Opportunity

We are currently experiencing rapid growth and are seeking a Senior Paid Media Strategist to manage client accounts, run bi-weekly calls, and ensure campaign performance.

Role and Responsibilities

• Own client accounts and serve as the primary point of contact
• Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
• Send bi-weekly performance reports 24 hours before scheduled calls
• Build trust and relationships that drive renewals and referrals
• Paid Media Execution
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
• Manage campaign budgets, audience targeting, bid strategies, and creative testing
• Maintain daily performance and make adjustments to hit cost per appointment targets
• Monitor and troubleshoot underperforming campaigns and develop intervention strategies
• Paid Media Copy and Creative Strategy
• Write ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, and messaging variations for testing
• Collaborate with video editors on creative production
• Use AI tools to accelerate copywriting while maintaining quality
• Technical Setup
• Set up tracking, pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead routing
• Troubleshoot technical issues between ad platforms and client systems

Requirements

• 5+ years of experience in paid media, specifically Meta advertising
• Experience managing multiple client accounts simultaneously
• Proven track record of hitting performance targets and retaining clients
• Strong copywriting skills with ability to write compelling ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation

Preferred Experience

• Experience in the financial services vertical
• Understanding of lead generation and appointment-setting campaigns
• Familiarity with video sales letter marketing methodology
• Experience with high-ticket, considered purchase funnels

Skills and Attributes

• You take ownership
• You are a strong communicator who can explain performance data to non-technical clients
• You are detail-oriented but able to move fast
• You are comfortable with direct client interaction and accountable for results

Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home
• Flexible Schedule
• Performance Bonus