Demand Generation Specialist

Description

Arbiter is seeking a hands-on Demand Generation Specialist to oversee marketing initiatives that generate pipeline and revenue. This role integrates strategic planning with execution.

What You’ll Own

• Build and manage nurture strategy in HubSpot including workflow builds, segmentation, lifecycle-appropriate messaging, and ongoing optimization
• Run email marketing programs from brief through deployment and performance analysis
• Keep lead scoring and segmentation logic clean and current as the business evolves
• Track and own MQL volume, lead quality, and funnel conversion and take action when the numbers move
• Build documented, repeatable demand systems that connect inbound and outbound efforts and scale with the business
• Surface performance insights proactively and report before someone asks
• Monitor funnel conversion and win rates, partnering cross-functionally with sales, enablement, and marketing to diagnose deviation and suggest corrective actions quickly

Where You’ll Collaborate

• Partner with content and sales on webinar strategy, promotion, and follow-up sequences
• Work alongside the BDR team and sales leadership on outbound programs, contributing campaign structure, messaging inputs, and follow-up logic while sales owns the motion
• Cook up coordination with content, agency partners, and sales to keep messaging aligned and timing consistent across channels
• Support BDR, Sales and Enablement with the messaging and supporting content they need to build consistent pipeline

How We’ll Measure Success

• Marketing-sourced ACV and MQL volume and quality are consistent and growing
• Lifecycle nurture and email programs are moving pipeline and compressing sales cycles
• HubSpot workflows are clean, documented, and built to scale
• Reporting is proactive. You surface insights before someone asks for them
• Sales and marketing “go-to” to make successful campaigns happen

What You Bring

• 4–6 years in demand generation, growth marketing, or a hybrid marketing/operations role at a B2B or SaaS company — you have owned programs, not just supported them
• Deep HubSpot proficiency and working knowledge of Salesforce; you know how the systems connect and why it matters
• A bias toward action. You figure out what needs to happen and do it, then report back
• Strong analytical instincts: you read performance data, form a point of view, and adjust accordingly
• The ability to work independently but effectively
• Experience coordinating across sales, content, and external agency partners while keeping stakeholders informed
• Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls
• Have an internet connection that’s adequate for your job, a minimum of 10Mbps down