Demand Generation Senior Manager

The Opportunity

This is a hybrid role and requires working from our Denver office two days per week (local candidates only). Reporting to the VP of Marketing, the Senior Manager, Enterprise Growth will shape and scale OrthoFi’s enterprise demand generation strategy across the OSO and DSO market. This role owns enterprise pipeline generation by developing integrated marketing programs that strengthen our market position, engage complex buying committees, and drive measurable revenue growth. As the marketing lead for enterprise growth, you’ll partner closely with Sales, Product, Customer Success, Revenue Operations, and Executive Leadership to build scalable account-based marketing strategies, optimize the buyer journey, and deliver repeatable pipeline growth.

What You’ll Do

• Own Enterprise Pipeline Growth
  Own marketing-sourced and marketing-influenced pipeline goals across enterprise segments.
  Develop quarterly pipeline generation plans aligned to revenue objectives.
  Partner with Sales leadership on account strategy, target account selection, and opportunity creation.
  Monitor funnel performance, identify pipeline gaps, and optimize programs to improve conversion and ROI.
  Deliver executive reporting and actionable insights on enterprise marketing performance.

• Lead Enterprise Growth Strategy
  Develop enterprise segmentation, audience strategy, and account prioritization.
  Translate customer insights and market intelligence into scalable growth initiatives.
  Identify new opportunities to expand market penetration and accelerate enterprise engagement.
  Build and Execute Account-Based Marketing Programs
  Create integrated ABM campaigns across email, webinars, paid media, events, executive programs, and nurture journeys.
  Create multi-touch buying experiences aligned to enterprise buying committees.
  Partner with Content, Brand, Customer Marketing, and Events to execute coordinated campaigns.
  Continuously optimize campaign performance through testing and data-driven insights.
  Partner with Sales
  Build account insights, messaging, campaign enablement materials, and sales playbooks.
  Build scalable processes that strengthen Marketing and Sales alignment.
  Optimize Digital Experiences & Reporting
  Improve enterprise website experiences, landing pages, and conversion paths.
  Measure account engagement, pipeline influence, opportunity creation, conversion rates, and revenue impact.
  Present recommendations and performance insights to executive leadership.

What You’ll Bring

• 7+ years of B2B demand generation, growth marketing, or integrated marketing experience, including 3+ years leading enterprise or account-based marketing programs.
  Demonstrated success owning pipeline generation and driving measurable revenue growth.
  Experience marketing to complex enterprise buying committees within SaaS organizations.
  Strong understanding of ABM strategy, account selection, multi-touch campaigns, and buyer journey optimization.
  Proven partnership with enterprise Sales teams to improve pipeline creation and conversion.
  Experience analyzing funnel performance, campaign attribution, and executive-level reporting.
  Expertise in executing integrated campaigns across email, webinars, events, paid media, digital, and lifecycle marketing.
  Hands-on experience with HubSpot, Salesforce, and modern marketing technologies.
  Experience with ABM platforms and intent data is preferred.
  Exceptional analytical, communication, and cross-functional leadership skills.

• Ability to manage multiple strategic initiatives in a fast-paced SaaS environment.
  Healthcare technology, dental, or orthodontic industry experience is a plus.
  Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.

What’s in it for you

• Full medical, dental, and vision plans
  Flexible PTO
  Employer HSA contribution
  9 Company Paid holidays
  401(k) match, 3% after 90 days of employment
  Supportive culture with one-of-a-kind growth opportunities
  Hybrid in-office and work at home (2 days in-office Tuesdays and Thursdays)
  Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay
  Company and team outings
  Peer-to-peer recognition program
  Vendor discounts

• Compensation: $95,000 - $130,000 base compensation
  Please note that the compensation information that follows is a good faith estimate for Colorado-based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.

Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust. Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”