Demand Generation Manager - Mid-Market Banking

About the role

We're looking for a hands-on demand generation manager to own campaign execution in support of Alloy's mid-market banking segment and partner marketing motion. This role sits at the intersection of campaign execution and partner activation.

Responsibilities

• Execute Campaigns Across the Mid-Market Partner Ecosystem
• Work closely with the Principal Partner Marketer to develop a campaign plan that is aligned to partner priorities, joint pipeline goals, and co-marketing commitments
• Market with: execute multi-channel campaigns with partners that highlight Alloy's integrated value proposition
• Market to: run demand programs targeting specific cohorts of partner clients and prospects
• Coordinate pre- and post-event logistics for partner conferences, co-hosted webinars, and field events — including outreach, follow-up campaigns, and lead handoff to Sales and Partner Managers
• Enable AEs with campaign briefs and outbound materials for seamless handoffs in campaign execution
• Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup
• Build Repeatable Demand Programs
• Design and execute segmented nurture programs based on persona, funnel stage, partner relationship, and engagement signals
• Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy
• Test and iterate on messaging, audiences, and offers — bringing learnings back to the broader team and contributing to repeatable playbooks that scale across segments
• Maintain consistent campaign tracking, tagging, and reporting in partnership with RevOps
• Monitor campaign performance from lead through to opportunity for mid-market programs
• Identify gaps in conversion and engagement and surface recommendations to the team
• Use performance data to continuously improve execution quality and efficiency

Requirements

• 3–5 years of experience in B2B SaaS demand generation, campaign management, or growth marketing
• Experience executing multi-channel campaigns — you've run programs across email, paid, webinars, and/or events and can speak to the results
• Familiarity with marketing automation platforms (Marketo or HubSpot) — you've built or actively managed campaigns and nurture flows, not just observed them
• Strong project management skills — you're highly organized, deadline-driven, and able to keep multiple programs moving simultaneously
• Comfortable working closely with Sales and partner-facing teams; you understand the handoff process
• Exposure to paid channels (LinkedIn, Google Search) as part of integrated programs is a plus
• Some experience with AI tools and a willingness to incorporate them into your workflows to move faster and work smarter
• Motivated by pipeline metrics and conversion outcomes, not just campaign activity

Qualifications

• BS/BA degree in Marketing, Communications, Business, or related field
• Proven ability to manage multiple projects and campaigns simultaneously
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Experience with CRM systems and analytics tools

Skills

• Marketing Automation
• CRM Systems
• Analytics Tools
• Project Management
• Multi-channel Campaign Execution
• AI Tools

Benefits

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health
• Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy.

Pay

The anticipated starting base compensation range for this role is $124,000 - $146,000. Please note that pay may vary depending on job-related knowledge, in-demand skills, relevant experience, and/or geography.

Schedule

Alloy operates in a hybrid-work environment. Employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.