Demand Generation Manager

About the role

The Enterprise Demand Gen Manager at Zapier is responsible for building and running multi-channel campaigns that drive monthly pipeline across enterprise companies with complex buying committees. This role sits at the intersection of product data, sales partnership, and campaign craft.

Responsibilities

• Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
• Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
• Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
• Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
• Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.
• Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team.
• Design and ship AI-driven workflows that orchestrate tools like agents, LLMs, and enrichment platforms into repeatable systems that elevate outbound quality across campaigns.

Requirements

• 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets.
• A background in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas.
• Experience running integrated, complex campaigns across digital, events, and partner channels, and knowledge of how to measure impact.
• Ability to read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and translate them into timely, relevant outreach.
• Experience running structured experiments -- three or more per week -- and treating misses as data, not failures.
• Built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign.
• Experience building and deploying AI-powered workflows that connect tools, automate multi-step processes, and produce measurable impact on your work.
• Comfortable with and experience building campaigns for segments without established playbooks.
• Hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage), ABM platforms (Demandbase, 6sense), and enrichment tools (Clay, ZoomInfo, Apollo).

Qualifications

• Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

Skills

• Outbound marketing
• Account-based marketing
• Content creation
• Experimentation and iteration
• Collaboration with sales
• AI and automation integration
• Modern outbound engagement platforms
• ABM platforms
• Enrichment tools

Benefits

• Flexible remote work options
• Competitive compensation package
• Health and wellness benefits
• Professional development opportunities
• Employee recognition programs

Pay

Compensation is commensurate with experience.

Schedule

This role is full-time.