Demand Generation Manager

Pipeline & Demand Programs

Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM.
Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume.
Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies.
Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals.

Marketing Automation & Operations

Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs.
Maintain data hygiene and lead routing integrity across Pardot and Salesforce.
Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting.

Analytics & Reporting

Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI.
Build dashboards that give marketing and sales leadership clear visibility into what's working.
Use data to make proactive optimization decisions -- not just post-mortems.

Content & Channel Coordination

Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage.
Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels.
Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy.

Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services
• Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardot and expect a reasonable ramp
• Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
• Proven track record of building programs that generate measurable pipeline, not just lead volume
• Strong analytical skills -- comfortable building reports, interpreting funnel data, and presenting insights to senior leaders
• Experience running ABM programs targeting enterprise accounts
• Excellent cross-functional communication and project management skills

Preferred

• Experience with Pardot specifically is a plus, but not required -- platform proficiency transfers
• Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase)
• Experience managing paid media programs across LinkedIn, Google Ads, and programmatic channels
• Exposure to content syndication programs and analyst relations (Gartner, Forrester)

Pay

Final compensation for this role will be determined by various factors such as education, experience, knowledge, skills, and abilities of the candidate, and alignment with labor market data and geographic location.

US - Pay Transparency
$115,000 - $125,000 USD

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