Demand Generation Director

About the role

Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations. In just three years, we have raised a total of $44m in series‑A and seed rounds from EQT Ventures, Forgepoint Capital and Partech, deployed our solution with major enterprises such as Sodexo and GlobalConnect and leading MSSPs like Orange Cyberdefense, expanded to the US market with a growing North American presence, and ended 2025 with a strong multi‑million dollar ARR and ambitious goals for 2026. We're looking for a Director of Demand Generation to build the pipeline engine behind that story. This is a foundational hire on the marketing team. You'll own the number that connects marketing's work to revenue, in a market where buyers are a narrow, well‑defined universe rather than a mass audience. We want this role to be more than a channel operator. Security buyers increasingly research through AI assistants and AI‑generated overviews before they ever reach our site, and we want someone who treats that shift as central to the strategy, not an afterthought. Same goes for how the demand engine runs day to day; we'd rather build repeatable, signal‑driven systems than run one‑off campaigns by hand. You'll be joining a team that already has product marketing, content/brand, and field marketing in place; your job is to turn what they're building into a systematic, increasingly inbound‑led source of pipeline.

Responsibilities

• Own the pipeline number (sourced and influenced) and build the demand gen model that ties channel investment to pipeline and revenue targets globally
• Shift the pipeline mix toward inbound over time - website and organic-sourced pipeline growing as a share of total, rather than relying primarily on outbound and paid to carry the number
• Build a signal-based demand engine, using intent data and account signals to detect in-market buyers and trigger real-time activation
• Own website conversion, turning traffic into qualified pipeline through CRO and conversational/chat experiences, in partnership with the content team
• Own AI discoverability, making sure Qevlar is found and cited by AI search and LLM assistants, since technical security buyers increasingly research this way before they ever talk to sales
• Use AI to automate the mechanical parts of the job (enrichment, audience building, personalization, follow-up, reporting)
• Build and run account-based marketing programs, working with Sales to prioritize target accounts and sequence touches around actual buying signals
• Own lifecycle and nurture programs suited to a long, technical sales cycle - scoring, routing, and re-engagement for stalled opportunities
• Manage the SEO and marketing ops agency relationships, and own the broader martech stack (marketing automation, CRM integration, intent/ABM tooling), evolving it as the team's needs