Director, Demand Generation

About the role

We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools — through education, community, and real technical value. Hands-on leadership with direct impact on how developers find, trust, and ultimately bring CircleCI into their organizations.

Responsibilities

• Own demand generation strategy across self-serve and sales-assisted funnels
• Lead and grow a high-performing demand gen team (internal and contractor)
• Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design
• Build multi-channel programs for technical audiences: paid search, paid social, developer communities, technical content, webinars, events, and partner-driven initiatives
• Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs
• Own lifecycle programs that drive activation, retention, and expansion — connecting product usage signals to marketing plays across the full customer journey
• Own pipeline, revenue, and funnel reporting across all motions
• Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
• Partner with RevOps to ensure clean data, accurate attribution, and scalable systems
• Partner closely with SEO, Website, and Social teams to align on integrated programs and ensure demand gen motions are connected across the full digital footprint
• Work closely with Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows

Requirements

• 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
• Background in developer tools, cloud infrastructure, or a technical platform — you understand how developers evaluate and adopt products
• Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from self-serve adoption to paid commercial and enterprise