Demand Gen Marketer (US Remote)

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Feathery", "Why We’re Hiring", "About The Role", "What You’ll Do", "About You", "What We Offer". According to rules, we use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly. The posting doesn't have explicit "Responsibilities" but "What You’ll Do" is responsibilities. "About You" is qualifications/requirements. "What We Offer" is benefits. Also maybe "About Feathery" and "Why We’re Hiring" are not required headings; we can include as prose

maybe under a generic heading? But rule: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says we should use those headings when appropriate. It doesn't forbid other headings? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely we should only use those headings. So we need to map content to those headings. We have: - About the role: could be "About The Role" section. - Responsibilities: "What You’ll Do". - Requirements/Qualifications/Skills: "About You" includes experience, skills, bonus. - Benefits: "What We Offer". - Pay: Not mentioned explicitly (competitive compensation and equity). That's pay info. So we can include Pay section with that detail. - Schedule: Not mentioned. So we omit Schedule. We must not repeat job title as heading. No Job ID. We must remove boilerplate: EEO etc. Remove equal opportunity employer lines. We must preserve all substantive information. So we need to include details from About Feathery, Why We’re Hiring, About The Role, What You’ll Do, About You, What We Offer. Also include compensation and equity etc. We need to output only HTML fragment, no /, no markdown fences. We need to use

• for any list of duties/requirements/benefits. So for responsibilities list, we need to break into bullet points. The responsibilities are paragraphs; we can split into bullet points per sentence or per logical chunk. Similarly for requirements (About You) we need bullet list. Benefits also bullet list. We need to use

  for prose. We must not create sections with filler text. So each heading must have substantive content. Let's extract content. About Feathery: "Feathery automates data intake workflows for insurance and wealth management companies. Industry leaders rely on Feathery to power mission-critical workflows like underwriting, client onboarding, and automated account openings. With rapid revenue growth and expanding enterprise demand, we’re scaling our go-to-market engine to drive pipeline and accelerate growth across financial services." Why We’re Hiring: "As Feathery grows, generating high-quality pipeline across enterprise accounts is critical to our continued momentum. We’re hiring a Demand Generation Marketer to own and scale our pipeline generation efforts across channels. This role is ideal for someone who thrives at the intersection of strategy and execution — someone who can build campaigns, experiment quickly, and drive measurable impact on revenue. You’ll work closely with Product Marketing, Sales, and Leadership to translate positioning into programs that attract, engage, and convert the right customers." About The Role: "This is a high-ownership role that blends: Multi-channel demand generation strategy and executionCampaign development and performance optimizationExperimentation across audiences, messaging, and channelsClose alignment with sales and product marketing You’ll own the end-to-end demand engine — from campaign strategy to execution to pipeline impact." What You’ll Do: list of bullet points: - Campaign Strategy & Execution: Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships; Build programs that generate qualified pipeline across target accounts in insurance and wealth management; Translate product positioning into high-performing campaigns and messaging; Own campaign calendars and ensure alignment with product launches and GTM priorities. - Pipeline Generation & Growth: Drive inbound and outbound pipeline through creative and data-driven initiatives; Partner with SDRs and AEs to support account-based and outbound strategies; Optimize conversion across the funnel — from awareness to pipeline to revenue; Manage and improve lead generation, routing, and nurturing processes. - Experimentation & Optimization: Continuously test new channels, audiences, and messaging to improve performance; Analyze campaign performance and optimize based on data and insights; Identify scalable growth opportunities across paid, organic, and event channels; Build dashboards and reporting to track pipeline contribution and ROI. - Cross-Functional Collaboration: Partner with Product Marketing to align messaging, positioning, and campaign strategy; Work with Sales to ensure campaigns support pipeline goals and target accounts; Collaborate with leadership on go-to-market priorities and growth initiatives; Support product launches with integrated demand generation programs. About You: bullet points: - 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS - Proven track record of driving pipeline and revenue through marketing programs - Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.) - Data-driven mindset with experience analyzing and optimizing campaign performance - Ability to operate both strategically and tactically in a fast-paced environment - Strong collaboration skills across marketing, sales, and product teams - Comfortable experimenting, iterating quickly, and learning from results - Bonus: Experience in financial services, insurance, or other regulated industries - Bonus: Familiarity with account-based marketing (ABM) strategies - Bonus: Experience working closely with SDR teams and outbound motions - Bonus: Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce) - Bonus: Background in high-growth B2B SaaS environments What We Offer: bullet points: - Competitive compensation and equity - HRA health plan - Unlimited PTO - Retirement: 401(k) plan - A supportive, low-ego team that values ownership and growth - Company offsites to connect and recharge Pay: we have "Competitive compensation and equity" which is pay. Could be separate Pay section. But we already have that in Benefits. However rule: Prefer a few substantive sections over many thin ones. Could combine Pay into Benefits? But they said include Pay section only if posting actually states them. It does state competitive compensation and equity. So we could have a Pay section with that detail, and Benefits section for other benefits. But that may be thin. However we could put Pay as part of Benefits? The rule says use headings like Benefits, Pay, Schedule. It doesn't forbid combining but suggests using those headings when appropriate. I'd separate Pay and Benefits for clarity. Thus sections:

  About the role

  (maybe include About Feathery and Why We’re Hiring as prose under this? Actually About the role heading should contain description of role. Could include About Feathery and Why We’re Hiring as context. But we could also just put the About The Role content under About the role heading. The About Feathery and Why We’re Hiring could be placed as a preceding

  before any heading? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." It doesn't forbid having a preamble

  before headings. So we can have an introductory paragraph about Feathery and why hiring, then headings. Thus structure:

  Feathery automates data intake workflows for insurance and wealth management companies. Industry leaders rely on Feathery to power mission-critical workflows like underwriting, client onboarding, and automated account openings. With rapid revenue growth and expanding enterprise demand, we’re scaling our go-to-market engine to drive pipeline and accelerate growth across financial services.

  As Feathery grows, generating high-quality pipeline across enterprise accounts is critical to our continued momentum. We’re hiring a Demand Generation Marketer to own and scale our pipeline generation efforts across channels. This role is ideal for someone who thrives at the intersection of strategy and execution — someone who can build campaigns, experiment quickly, and drive measurable impact on revenue. You’ll work closely with Product Marketing, Sales, and Leadership to translate positioning into programs that attract, engage, and convert the right customers.

  About the role

  This is a high-ownership role that blends: Multi-channel demand generation strategy and execution, Campaign development and performance optimization, Experimentation across audiences, messaging, and channels, Close alignment with sales and product marketing. You’ll own the end-to-end demand engine — from campaign strategy to execution to pipeline impact.

  Responsibilities

  • Campaign Strategy & Execution: Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships; Build programs that generate qualified pipeline across target accounts in insurance and wealth management; Translate product positioning into high-performing campaigns and messaging; Own campaign calendars and ensure alignment with product launches and GTM priorities.
  • Pipeline Generation & Growth: Drive inbound and outbound pipeline through creative and data-driven initiatives; Partner with SDRs and AEs to support account-based and outbound strategies; Optimize conversion across the funnel — from awareness to pipeline to revenue; Manage and improve lead generation, routing, and nurturing processes.
  • Experimentation & Optimization: Continuously test new channels, audiences, and messaging to improve performance; Analyze campaign performance and optimize based on data and insights; Identify scalable growth opportunities across paid, organic, and event channels; Build dashboards and reporting to track pipeline contribution and ROI.
  • Cross-Functional Collaboration: Partner with Product Marketing to align messaging, positioning, and campaign strategy; Work with Sales to ensure campaigns support pipeline goals and target accounts; Collaborate with leadership on go-to-market priorities and growth initiatives; Support product launches with integrated demand generation programs.

  Requirements

  • 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS
  • Proven track record of driving pipeline and revenue through marketing programs
  • Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)
  • Data-driven mindset with experience analyzing and optimizing campaign performance
  • Ability to operate both strategically and tactically in a fast-paced environment
  • Strong collaboration skills across marketing, sales, and product teams
  • Comfortable experimenting, iterating quickly, and learning from results

  Qualifications

  • Bonus: Experience in financial services, insurance, or other regulated industries
  • Bonus: Familiarity with account-based marketing (ABM) strategies
  • Bonus: Experience working closely with SDR teams and outbound motions
  • Bonus: Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
  • Bonus: Background in high-growth B2B SaaS environments
  But we might combine Requirements and Qualifications? The instruction lists both as possible headings. We could have Requirements for mandatory, Qualifications for bonus. That seems fine.

  Benefits

  • HRA health plan
  • Unlimited PTO
  • Retirement: 401(k) plan
  • A supportive, low-ego team that values ownership and growth
  • Company offsites to connect and recharge

  Pay

  Competitive compensation and equity

  We must not include sections with filler. All have content. Check for any duplicated lines: we removed EEO etc. Check