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Demand Gen Marketer - B2B

WorkWhile · San Francisco Bay Area · 1 mo ago
HybridMarketingFull-time

About the Role

We’re looking for our first Demand Gen Marketer to supercharge our top-of-funnel engine. In this hands-on role, your primary mandate is simple: generate qualified leads and rapidly scale pipeline to fuel our next stage of hypergrowth. We aren't just looking for traditional playbooks. We want someone who actively leverages AI productivity and automation tools to execute, test, and scale campaigns. You’ll thrive here if you love a fast-paced startup environment, possess a strong bias for action, can turn scrappy ideas into reality, and are obsessed with tracking pipeline ROI. You’ll report directly to the Head of Marketing (B2B) and work closely with Sales, Account Management, Product, and Data Science to ensure our campaigns translate into revenue. You'll operate as an individual contributor with end-to-end ownership of your domain. This is an exciting opportunity to join a mission-driven team at an inflection point. Your work will directly accelerate our growth and help shape WorkWhile’s demand gen strategy from the ground up.

Responsibilities

  • Generate qualified leads and rapidly scale pipeline.
  • Leverage AI productivity and automation tools to execute, test, and scale campaigns.
  • Partner with Sales, Account Management, Product, and Data Science to ensure campaigns translate into revenue.
  • Operate as an individual contributor with end-to-end ownership of the demand generation domain.
  • Track pipeline ROI and obsess over metrics.
  • Turn scrappy ideas into reality in a fast‑paced startup environment.
  • Communicate proactively and anticipate the needs of cross‑functional partners.

Requirements

  • 6+ years of experience in B2B demand generation or a similar role (startup or fast‑paced environment a plus).
  • Proven track record of planning and executing campaigns across channels that drive measurable growth.

Skills

  • Strategic doer: able to zoom out to plan campaign strategy and zoom in to execute details; comfortable brainstorming high‑level plans or writing copy.
  • Data‑driven & results‑oriented

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