Demand Gen Marketer

About the role

As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience across digital, out-of-home, and unconventional channels.

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Get creative with targeting: geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
• Contribute to channel and budget strategy alongside the team—work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision: CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• Owned real budget, not a small line item
• Run multiple paid channels: LinkedIn, Meta, and beyond—you know how to make them work
• Back every spend decision with data: CAC, ROAS, pipeline contribution, attribution
• Worked at a fast-growing organization with real ownership—you don’t need to be told what to do

Bonus points for:

• Experience with AI tools in marketing workflows
• Out-of-home, billboard, or direct mail experience
• Experience marketing to data/insights buyers, market researchers, or brand teams

Why you might be excited about this opportunity

• Own B2B paid acquisition across multiple channels: digital and offline (LinkedIn, Meta, billboards, direct mail) with real ownership over budget and performance
• Work on a product with strong market pull: scale a product that already has growing enterprise demand
• Blend strategy with execution: influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy
• Experiment beyond traditional B2B channels: unconventional distribution and creative marketing ideas, especially out-of-home, direct mail, and high-attention brand moments
• Solve a real targeting challenge: creative, precision targeting for a specific, senior audience
• Join a highly analytical and product-minded team: work with people who think rigorously about growth and care about excellent customer experiences

Why you might not be excited about this role

• Not a pure “media buyer” role: expected to think beyond campaign execution into positioning, landing pages, creative strategy, attribution, and pipeline impact
• Deep focus on efficiency and accountability: every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution
• Things change quickly: budgets, channels, and priorities may shift rapidly based on performance and market feedback
• Thrive with autonomy: no overly structured playbooks or layers of management—identify opportunities, make decisions, and execute quickly
• Expect more than 9 to 5: raw hours make an impact at our current stage, though we trust team members to create flexible schedules

Benefits

• Unlimited PTO
• Minimum 20 days vacation policy