Dealer Partnerships Sales Executive
What You Will Do
- Strategic Prospecting: Identifying dealerships and brokers that fit the ideal partner profile and developing an outreach playbook to increase the effectiveness of conversations.
- Lead Optimization: Maximizing the return on investment of the company's lead generation engines, including marketplace customers, title documentation clients, and financing referrals.
- Consultative Selling: Moving beyond "features and benefits" to diagnose the partner's pain points and underserved consumer segments, positioning the product as a solution to their specific business outcomes.
- Pipeline Management: Maintaining a healthy volume of leads at various stages of the sales funnel and providing accurate forecasting to leadership.
- Nurture Path Management: For leads that are interested but not "sales-ready," maintaining a structured follow-up cadence and providing educational content until the timing aligns for a formal proposal.
- Lead Source Feedback: Collaborating with the sales and financing teams to provide data on lead quality, prospect/partner feedback, and industry trends, identifying which channels and partner segments produce the highest-converting partners.
Key Responsibilities
- New Logo Acquisition: Successfully achieve the forecasted closed partnership enrollments.
- Financing Channel Ownership: Successfully achieve the forecasted Finance Advantage applications submitted.
- Lead Conversion Rate: Improve the "Opportunity-to-Close" ratio through disciplined follow-up and discovery techniques.
- Reduced Sales Cycle: Demonstrate ability to shorten the average time-to-close through effective stakeholder management and navigation of procurement.
- Account Expansion & Value Creation: Analytical proactivity in leveraging partner volume and performance analytics to identify and rehabilitate underperforming partnerships.
- Operational and Strategic Impact: Developed or refined a lead-handling workflow that increased team efficiency or data accuracy.
- Sales Enablement Contribution: Created "playbooks," case studies, or pitch decks that were adopted by the wider sales team to improve win rates.
- Market Intelligence: Identified a specific market trend or client pain point that led to a product pivot or a new operational protocol.
About Our Crew Boats Group
Boats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers, and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We are surrounded by 500,000 boats from across the globe, and our passion and dedication to getting people on the water influence our culture. We are the best at what we do because we are working in an industry we love. When you walk through our doors, you'll find smart, dedicated people who consider one another family. If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents, and actively shape the future of the company, then you will enjoy working here!