Database Marketing Manager

Overview

Execute, refine, and develop the processes and tools needed to easily and regularly query all individual databases and develop lists by specified customer criteria that identify and combine database activities. Manage, maintain, update, cleanse all property databases to include slots, tables, credit, hotel, Private Arrangement and all purchased and prospect lists. Verify data validity prior to departmental review. Provide weekly, monthly summary reports as needed.

Responsibilities

• Configure offers and promotions for recurring DM and Special Event campaigns.
• Conduct tracking to determine individual project return on investment.
• Analyze databases to enhance efficient customer communication and feedback.
• Evaluate current criteria used for direct marketing promotions and make recommendations based on reported results.
• Query various databases with SQL Server.
• Develop and update database quality programs and establish criteria for accurate data capture and entry.
• Ability to prioritize projects, create mail and email drop schedules, and provide creative assets and data to vendors.
• Pull information from gaming and hotel systems for mail, email and telemarketing communication with guests.
• Builds and sends emails in Salesforce.
• Proofreading of all DM and email campaigns.
• Oversee project flow of mail and email, and process invoices.
• Validates Kiosk offer builds.
• Other duties as assigned.

Supervisory Responsibilities

• Monitoring and scheduling staff attendance, coordinating vacations, interviewing and hiring additional staff as needed, review of staff performance, communication of company policies to staff.
• Train staff in casino systems, Excel, SQL and other programs as needed.
• Review work of team members to verify accuracy.

Qualifications

• Extensive knowledge of Excel.
• SQL query writing experience required.
• Conceptual knowledge/understanding of relational databases.
• Database query logical thinking capabilities.
• Knowledge of Aristocrat and Super Playmate is strongly preferred.
• Knowledge of hotel database LMS is preferred.
• Must show initiative and be able to identify and implement procedural improvements.
• Minimum age requirement is 21.
• Must be able to obtain a Nevada Gaming Registration.
• Excellent skills in time management, coordinating and prioritizing of projects, problem solving, able to handle stress.
• Excellent concentration amid distractions and use logical and deductive reasoning in making decisions.
• Knowledge and use of comprehensive reading and writing skills required to effectively handle correspondence.
• Excellent organizational skills in multi-task setting.
• Bachelor’s degree required.
• Two years’ experience in comparable roles, with at least one in gaming.
• Must possess basic mathematical skills to include ability to add, subtract, multiply and divide specific to position responsibilities.
• Able to read and understand all policies and procedures.
• Able to communicate effectively with guests, employees, and members of management in English, specific to position duties and responsibilities.
• Able to complete standard forms and reports.