Data Platform Marketing Manager - SELECT by DoiT

About the role

The Data Platform Marketing Manager - SELECT by DoiT, reports to the VP, Global Marketing, and is based remotely on the East Coast of the US, in the Central US, or in Canada. This role is responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.

Responsibilities

• Business Unit GTM Strategy & Centralization

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market

• Integrated Campaign Strategy & Execution

• Lead and direct cross-functional execution across Growth and Digital, Content, and Creative
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value

• Data Workload Demand Generation

• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem
• Drive performance against marketing sourced pipeline, customer expansion, cost per qualified meeting, and pipeline velocity

• Webinar & Thought Leadership Strategy

• Develop quarterly thought leadership themes around data efficiency
• Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable

• Performance & Revenue Accountability

• Partner with Content, Growth, Sales, and RevOps to create visibility into cost per lead and cost per meeting, conversion to opportunity, pipeline contribution, and continuously refine programs based on performance data and economic outcomes

Qualifications

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership

Benefits

• Full-time employee benefits including:
• Unlimited Vacation
• Flexible Working Options
• Health Insurance
• Parental Leave
• Employee Stock Option Plan
• Home Office Allowance
• Professional Development Stipend
• Peer Recognition Program