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Data Platform Marketing Manager - SELECT by DoiT

DoiT · Kansas, United States · 2 days ago
RemoteRemoteMarketingFull-time

The Data Platform Marketing Manager - SELECT by DoiT is an integral part of the global Marketing team, based remotely on the East Coast of the US, in the Central US, or in Canada.

About the role

This role serves as the primary marketing lead for the SELECT / Data Platform business unit, translating revenue targets and expansion goals into a unified quarterly marketing strategy. You will define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators, centralize campaign prioritization, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.

Responsibilities

  • Serve as the primary marketing lead for the SELECT / Data Platform business unit

  • Translate revenue targets and expansion goals into a unified quarterly marketing strategy

  • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators

  • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative

  • Ensure SELECT positioning is clearly differentiated in the data optimization market

  • Lead and direct cross-functional execution across: Growth and Digital, Paid search around Snowflake optimization, LinkedIn targeting for data engineering and FinOps leaders, Retargeting strategies tied to data workload interest, SDR campaign enablement and follow-up strategy

  • Develop and manage strategic campaign briefs that align messaging, audience, and economic value

  • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem: Data Platform digital campaigns, Data platform optimization webinars, Executive roundtables for data and FinOps leaders, Campaign landing pages tied to measurable cost outcomes, Content programs built around “data platform optimization”

  • Drive performance against: Marketing sourced pipeline, Customer expansion, Cost per qualified meeting, Pipeline velocity

  • Partner with Content, Growth, Sales, and RevOps to create visibility into: Cost per lead and cost per meeting, Conversion to opportunity, Pipeline contribution, Influenced revenue, Continuously refine programs based on performance data and economic outcomes

Qualifications

  • 3 to 5 years in B2B marketing, demand generation, or product marketing

  • Experience marketing to data engineering, data platform, or FinOps audiences

  • Familiarity with Snowflake, data lakes, or cloud data workloads

  • Strong strategic planning capability combined with hands-on execution

  • Demonstrated success driving pipeline growth in a technical B2B environment

  • Experience partnering closely with sales leadership

  • Ideal profile: Thinks in terms of revenue, expansion, and economic value, Understands enterprise data teams and cloud cost pressures, Comfortable owning a business unit narrative, Can centralize and prioritize across competing marketing inputs, Moves fluidly between strategy and execution, Data-driven and outcome-oriented

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