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Data Platform Marketing Manager - SELECT by DoiT

DoiT · North Dakota, United States · 2 days ago
RemoteRemoteMarketingFull-time

The Data Platform Marketing Manager - SELECT by DoiT is responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.

About the role

This role is based remotely on the East Coast of the US, in the Central US, or in Canada. Reporting to the VP, Global Marketing, this role serves as the primary marketing lead for the SELECT / Data Platform business unit.

Responsibilities

  • Serve as the primary marketing lead for the SELECT / Data Platform business unit.

  • Translate revenue targets and expansion goals into a unified quarterly marketing strategy.

  • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators.

  • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative.

  • Ensure SELECT positioning is clearly differentiated in the data optimization market.

  • Lead and direct cross-functional execution across various campaigns.

  • Develop and manage strategic campaign briefs that align messaging, audience, and economic value.

  • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem.

  • Drive performance against marketing sourced pipeline, customer expansion, and cost per qualified meeting.

  • Partner with Content, Growth, Sales, and RevOps to create visibility into cost per lead and cost per meeting, conversion to opportunity, pipeline contribution, and influenced revenue.

  • Refine programs based on performance data and economic outcomes.

Qualifications

  • 3 to 5 years in B2B marketing, demand generation, or product marketing.

  • Experience marketing to data engineering, data platform, or FinOps audiences.

  • Familiarity with Snowflake, data lakes, or cloud data workloads.

  • Strong strategic planning capability combined with hands-on execution.

  • Demonstrated success driving pipeline growth in a technical B2B environment.

  • Experience partnering closely with sales leadership.

  • Ideal profile: thinks in terms of revenue, expansion, and economic value; understands enterprise data teams and cloud cost pressures; comfortable owning a business unit narrative; can centralize and prioritize across competing marketing inputs; moves fluidly between strategy and execution; data-driven and outcome-oriented.

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