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Data Platform Marketing Manager - SELECT by DoiT

DoiT · Nebraska, United States · 3 wk ago
RemoteRemoteMarketingFull-time

About the role

The Data Platform Marketing Manager - SELECT by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.

Responsibilities

  • Serve as the primary marketing lead for the SELECT / Data Platform business unit

  • Translate revenue targets and expansion goals into a unified quarterly marketing strategy

  • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators

  • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative

  • Ensure SELECT positioning is clearly differentiated in the data optimization market

  • Lead and direct cross-functional execution across:

    • Growth and Digital
    • Content
    • Creative

  • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:

    • Data Platform digital campaigns
    • Data platform optimization webinars
    • Executive roundtables for data and FinOps leaders
    • Campaign landing pages tied to measurable cost outcomes
    • Content programs built around “data platform optimization”

  • Move beyond one-off webinars and build a repeatable data workload narrative:

    • Develop quarterly thought leadership themes around data efficiency
    • Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
    • Align with Product and BU Sales to highlight roadmap and innovation
    • Ensure conversion from registrant to opportunity is structured and measurable

  • Partner with Content, Growth, Sales, and RevOps to create visibility into:

    • Cost per lead and cost per meeting
    • Conversion to opportunity
    • Pipeline contribution
    • Demonstrated contribution to expansion and net new pipeline

Qualifications

  • 3 to 5 years in B2B marketing, demand generation, or product marketing

  • Experience marketing to data engineering, data platform, or FinOps audiences

  • Familiarity with Snowflake, data lakes, or cloud data workloads

  • Strong strategic planning capability combined with hands-on execution

  • Demonstrated success driving pipeline growth in a technical B2B environment

  • Experience partnering closely with sales leadership

What Success Looks Like

  • A clearly articulated quarterly GTM strategy for SELECT

  • Centralized prioritization of marketing initiatives aligned to revenue

  • Measurable growth in Snowflake-focused pipeline

  • Clear differentiation in the data optimization market

  • Strong alignment with BU Sales and Product leadership

  • Demonstrated contribution to expansion and net new pipeline

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