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Data Platform Marketing Manager - SELECT by DoiT

DoiT · South Carolina, United States · 4 days ago
RemoteRemoteMarketingFull-time

About the role

The Data Platform Marketing Manager - SELECT by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.

Who We Are

DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.

We have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.

The Opportunity

The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.

Responsibilities

  • Business Unit GTM Strategy & Centralization

    • Serve as the primary marketing lead for the SELECT / Data Platform business unit
    • Translate revenue targets and expansion goals into a unified quarterly marketing strategy
    • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
    • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
    • Ensure SELECT positioning is clearly differentiated in the data optimization market

  • Integrated Campaign Strategy & Execution

    • Lead and direct cross-functional execution across:
    • Growth and Digital
      • Paid search around Snowflake optimization
      • LinkedIn targeting for data engineering and FinOps leaders
      • Retargeting strategies tied to data workload interest
      • SDR campaign enablement and follow-up strategy
    • Content
      • Data platform optimization guides
      • Data lake cost efficiency playbooks
      • Case studies showing measurable cost reduction outcomes
      • Economic value narratives tied to cost savings
    • Creative
      • Campaign themes for data optimization
      • Visual positioning aligned to enterprise data workloads

  • Data Workload Demand Generation

    • Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
    • Data Platform digital campaigns
    • Data platform optimization webinars
    • Executive roundtables for data and FinOps leaders
    • Campaign landing pages tied to measurable cost outcomes
    • Content programs built around “data platform optimization”

  • Webinar & Thought Leadership Strategy

    • Move beyond one-off webinars and build a repeatable data workload narrative:
    • Develop quarterly thought leadership themes around data efficiency
    • Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
    • Align with Product and BU Sales to highlight roadmap and innovation
    • Ensure conversion from registrant to opportunity is structured and measurable

  • Performance & Revenue Accountability

    • Partner with Content, Growth, Sales, and RevOps to create visibility into:
    • Cost per lead and cost per meeting
    • Conversion to opportunity
    • Pipeline contribution
    • Influenced revenue
    • Continuously refine programs based on performance data and economic outcomes.

Qualifications

  • 3 to 5 years in B2B marketing, demand generation, or product marketing
  • Experience marketing to data engineering, data platform, or FinOps audiences
  • Familiarity with Snowflake, data lakes, or cloud data workloads
  • Strong strategic planning capability combined with hands-on execution
  • Demonstrated success driving pipeline growth in a technical B2B environment
  • Experience partnering closely with sales leadership

Ideal Profile

  • Thinks in terms of revenue, expansion, and economic value
  • Understands enterprise data teams and cloud cost pressures
  • Comfortable owning a business unit narrative
  • Can centralize and prioritize across competing marketing inputs
  • Moves fluidly between strategy and execution
  • Data-driven and outcome-oriented

Benefits

  • Full-time employee benefits include:
  • Unlimited Vacation
  • Flexible Working Options
  • Health Insurance
  • Parental Leave
  • Employee Stock Option Plan
  • Home Office Allowance
  • Professional Development Stipend
  • Peer Recognition Program

Company Culture

  • We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life.
  • We embrace and support leveling up your skills professionally and personally.
  • We are committed to fostering an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation.
  • We celebrate differences and strive to create an environment where every individual feels valued, contributing to our collective success.

Application Information

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