Data Platform Marketing Manager - SELECT by DoiT

The Data Platform Marketing Manager - SELECT by DoiT is responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.

About the role

This role is based remotely on the East Coast of the US, in the Central US, or in Canada. Reporting to the VP, Global Marketing, this role serves as the primary marketing lead for the SELECT / Data Platform business unit.

Responsibilities

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market
• Lead and direct cross-functional execution across various campaigns
• Develop and manage strategic campaign briefs that align messaging, audience, and economic value
• Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem
• Drive performance against marketing sourced pipeline, customer expansion, and cost per qualified meeting
• Partner with Content, Growth, Sales, and RevOps to create visibility into key metrics and economic outcomes

Qualifications

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership

What Success Looks Like

• A clearly articulated quarterly GTM strategy for SELECT
• Centralized prioritization of marketing initiatives aligned to revenue
• Measurable growth in Snowflake-focused pipeline
• Clear differentiation in the data optimization market
• Strong alignment with BU Sales and Product leadership
• Demonstrated contribution to expansion and net new pipeline

Benefits

• Full-time employee benefits including unlimited vacation, flexible working options, health insurance, parental leave, employee stock option plan, home office allowance, professional development stipend, peer recognition program, and more.