Customer Relationship & Lifecycle Marketing Manager – Headquarters, Tucson, AZ (FT, REMOTE HYBRID)

We need to output HTML fragment with sections: headings using

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. The posting includes: About the role (intro paragraph), Responsibilities (list of duties), Qualifications (knowledge, skills, abilities, experience), Benefits (list), Pay (range), Schedule? Not explicitly given; maybe remote hybrid indicates schedule? Not explicit schedule like full-time. Could include Schedule as full-time? The posting says Full-Time. That could be schedule. But we need to avoid placeholder. The schedule is "Full-Time". That's specific enough. So we can include Schedule section with

Full-Time

. Also remote hybrid? Could be part of schedule. We'll include schedule: Full-Time, Remote Hybrid. We need to not repeat job title as heading. Use

for each section. We need to use

• for any list of duties/requirements/benefits. Use

  for prose. We must preserve all substantive info, not invent. We must remove boilerplate: cookie/navigation/legal/EEO etc. Also remove "Apply Now" duplicated lines, etc. We need to include metadata like location, remote hybrid, maybe job ID? Not needed. We need to include Pay Range: $55,300 - $66,300 (Annually). So Pay section. We need Benefits: list as given. We need Qualifications: includes Knowledge, Skills, Abilities, Experience. Could combine into one Qualifications section with subheadings? But we only allowed headings from list; we could have Qualifications heading and inside we can have paragraphs and lists. Could also separate Skills as separate heading if content exists. The posting has Skills section separate. So we can have Qualifications (knowledge + experience) and Skills separate. Also maybe Requirements? Not separate; qualifications cover. We need to ensure we don't create empty sections. Let's extract content. About the role: The intro paragraph before "Job Responsibilities": "Qualified Arizona based candidates will be given preference Job: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. REMOTE HYBRID. Pay Range: $55,300 -$66,300 (Annually) Are you a strategic and creative manager who loves to process data and support the journey of customers? Western National Parks (WNP), a nonprofit partner of the National Park Service (NPS) and the United States Forest Service (USFS), is seeking a Full-Time, Customer Relationship & Lifecycle Marketing Manager who will be responsible for developing and executing Western National Parks (WNP’s) customer relationship management (CRM) and lifecycle marketing strategy across multiple customer segments, including but not limited to e-commerce retail (the largest customer segment). Our Marketing and Communications Team is looking for a creative and analytical individual who will serve as the organization’s CRM governance leader. The role will be responsible for ensuring consistent customer experiences, effective database management, and coordinated communications across departments to increase customer lifetime value, donor retention, engagement, loyalty, revenue growth, and customer satisfaction." We need to keep that as prose under About the role. Responsibilities: list under "Job Responsibilities". The bullet points are paragraphs but we can treat as list items. We'll extract each duty as

• . There are many; we need to preserve all substantive info. We'll create a
  with each duty as
  • . Might be long but okay. Qualifications: includes Knowledge, Skills, Abilities, Experience. But we have separate Skills heading. So Qualifications could contain Knowledge and Experience (maybe also Abilities?). However Abilities also listed under Qualifications. The posting has "Qualifications This role must possess advanced to expert knowledge of, skill in, and/or ability in the following:" then lists Knowledge, Skills, Abilities. Then later "Experience This role must have the following qualifications and/or experience unless otherwise noted:" then list. Thus we could have Qualifications heading with sub-sections? But we only allowed headings from list; we could still include paragraphs and lists inside Qualifications. We'll include Knowledge as a list, Abilities as a list, Experience as a list. Skills separate heading. Thus:

    Qualifications

    Knowledge:

    • ...
    etc. But we need to use

    for prose,

    • for lists. We can have a

      preceding each list. Similarly for Abilities and Experience. Skills heading: list of skills. Benefits heading: list of benefits. Pay heading:

      Pay Range: $55,300 - $66,300 (Annually)

      Schedule heading:

      Full-Time, Remote Hybrid

      We must not include boilerplate like "Apply Now", "EEO", etc. Let's extract Knowledge list: Knowledge CRM strategy and lifecycle marketing best practices. Customer journey mapping. Customer retention and loyalty strategies. Customer segmentation and personalization . Data governance and CRM administration. Cohort and funnel analysis. Voice of Customer methodologies. AI-assisted marketing tools. Ominchannel marketing. Digital channels, cross-channel planning and operations, including email, ESPs, mobile notification platforms, remarketing, email (not required but preferred) operations, deliverability, and marketing automation. Shopify analytics, backend support, products, orders, and accounting. Knowledge of e-commerce best practices. We need to keep as list items. Abilities list: Balance strategic planning with hands-on execution. Translate customer insights into marketing recommendations. Influence cross-functional stakeholders. Manage multiple customer lifecycles simultaneously. Drive customer-centric decision making through data. Use data-driven analysis to increase customer engagement and loyalty. Substantiate decisions through data. Effectively partner and collaborate with Marketing & Communications team. Experience list: Bachelor’s degree from an accredited college or university in Marketing, IT, Data Analytics, or a closely related field preferred or, equivalent combination of education and experience required. Five or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or digital marketing. Demonstrated experience developing lifecycle marketing strategies that improve customer engagement and revenue. Experience creating customer journeys, automated workflows, and personalize communications. Experience managing CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar. Experience analyzing customer behavior, segmentation, campaign performance, and lifecycle metrics. Experience supporting ecommerce, nonprofit fundraising, membership, travel, or retail organizations preferred. Experience with Shopify, Google Analytics, and CRM integrations. Valid REAL ID* driver’s license. Ability to pass Western National Park ‘s independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, professional references as part of its hiring requirements. Skills list: Strong analytical, project management, organizational, communication, and cross-fuctional collaboration skills. Proficiency with CRM and marketing automation platforms, Google Analytics, Shopify, dashboard reporting, customer segmentation, testing, and data visualization. We could also include "Balance strategic planning..." but that's abilities. Now Responsibilities list: need to extract each duty from the responsibilities section. Responsibilities paragraph: "This role is responsible for the following duties and any related tasks as assigned:" then list: CRM Strategy & Lifecycle Management - Develop and execute WNP’s CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer lifetime value. - Design, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, welcome, cart abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communications. - Work collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistency. - Recommend and implement strategy to optimize ecommerce results and revenue goals. - Manage and optimize customer lifecycle, understanding customer segments, needs, and behaviors. - Work collaboratively with the WNP marketing team to ensure brand continuity and consistency. (duplicate? but keep) CRM Governance - Develop and maintain organization-wide CRM governance, including database standards, segmentation, permissions, data quality, and compliance with privacy regulations. - Coordinate customer communications across departments to reduce audience fatigue, eliminate duplicate messaging, and create a consistent customer experience. - Recommend long-term improvements for customer data management, CRM integrations, and communication governance. Customer Segmentation & Personalization - Develop customer segments using lifecycle state, purchase history, donor history, geography, visitation, engagement, and other behavioral data to deliver personalized omnichannel experiences across email, SMS, website, and emerging channels. Marketing Automation - Design, build, maintain, and optimize automated marketing workflows and customer journeys. - Develop automated campaigns for onboarding, customer retention, donor stewardship, abandoned carts, browse abandonment, post-purchase engagement, win0back, event marketing, and promotional campaigns. - Continuously improve automation performance through testing and optimization. Analytics & Optimization - Measure and report on CRM performance using dashboards, attribution, cohort and funnel analysis, and customer lifecycle metrics including engagement, retention, conversion, donor retention, and customer lifetime value. - Develop and manage a continuous testing and optimization program using A/B and multivariate testing to improve campaign performance and business outcomes. - Translate data into actionable recommendations for business stakeholders. Voice of Customer - Collect and analyze customer feedback through surveys, reviews, and other Voice of Customer initiatives. - Share customer insights with cross-functional teams to improve customer experience and marketing effectiveness. Shopify Website Partner - Partner with Marketing and e-commerce to add product to Shopify and optimize site merchandising, customer experience, conversion rates, and average order value. - Manage product catalogs, pricing, inventory tracking, and collection page setups. Other - Performs other related duties, as assigned. We need to turn each bullet into
    • . We'll keep the headings maybe as part of
    • text or we could keep them as inside
    • . Simpler: each bullet as
    • with the text. We'll produce a single
      with all duties. Now Benefits list: from "As a full-time employee, you will be eligible for:" then list: Choice of 3 premium subsidized PPO Medical plans with built-in HSA or HRA, PPO Dental, Vision, Flex Medical Savings Plan, Dependent Care Savings Plan, Optional Voluntary Term Life, and 403(b) Retirement Plan with a fully vested 100% match up to 8.33% of income after 6 months service. Company Paid Benefits include: Short- & Long-Term Disability, a $50,000 Employee Group Life policy, EAP, and Health & Wellness resources. Eleven paid holidays, additional paid floating holiday, accrued paid vacation, and sick time. Employee Appreciation: 15% Discount on employee purchases in-store. Employee Referral Bonuses We'll make each as
      • . Now About the role paragraph: we need to include the intro text but we should exclude the duplicated "Job: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. REMOTE HYBRID. Pay Range: $55,300 -$66,300 (Annually)" maybe we keep that info in Pay and Schedule sections; but we can keep it in About the role as prose? The instruction: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

        or drop it. So we can include location, remote hybrid, pay range in separate sections; but we could also keep them in About the role as prose if not duplicated elsewhere. However we already have Pay and Schedule sections, so we might omit them from About the role to avoid duplication. But we need to preserve ALL substantive information; we can keep them in About the role as well, but that would duplicate. The instruction