Marketing Manager
Job Summary
We are seeking a Marketing Manager to lead the go-to-market strategy and Direct to Consumer (DTC) marketing for RxLocal. This role requires shaping how pharmacy patients engage with our platform and positioning RedSail as a key partner for pharmaceutical manufacturers.
About the Role
This is a high-impact, high-visibility role that combines expertise in patient engagement, pharma brand marketing, and digital health. It’s ideal for someone who thrives in a startup environment and is passionate about driving growth and innovation.
Key Responsibilities
Own and execute DTC marketing strategy for RxLocal — driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels.
Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels.
Create patient-facing content and creative assets that drive measurable engagement and retention.
Translate clinical and product capabilities into clear, compelling, consumer-friendly messaging that resonates with patients managing chronic conditions.
Partner with ad agency on patient ad deployment within RxLocal App.
Develop marketing materials, pitch decks, case studies, and thought leadership content that support the pharma sales and business development team in winning new brand partnerships.
Create co-branded marketing programs and campaign assets for pharma advertisers running copay, adherence, or patient support programs through RxLocal.
Work with the pharma sales team on account-based marketing (ABM) strategies targeting priority pharma brands, including programmatic advertising and LinkedIn campaigns.
Define and track KPIs for all DTC and B2B marketing programs — patient acquisition cost, activation rate, retention, and pharma advertiser pipeline contribution.
Conduct market research and competitive analysis to identify positioning opportunities against comparable patient app and hub vendor platforms.
Work with the product team to ensure app feature launches are supported by strong go-to-market plans, messaging, and patient-facing content.
Monitor and report on campaign performance to leadership on a regular cadence, with clear recommendations for optimization.
Education/Training
Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field required.
Master's degree (MBA or equivalent) is a plus.
Required Work Experience/Skills
5+ years of marketing experience, with meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech.
Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS).
Strong written and verbal communicator — you write crisp consumer copy and can also build a compelling B2B narrative for a pharma brand audience.
Experience working with ad agencies.
Experience working in a fast-paced, high-growth product or platform environment — you are comfortable building programs without a large team or established playbook.
Proficiency with marketing analytics — you are comfortable owning performance metrics, building reports, and making data-driven decisions.
Energized by the challenge of building an audience and a brand from the ground up — you see a blank canvas as an opportunity, not a problem.
Able to hold two audiences in your mind at once: the patient picking up a prescription and the pharma brand manager deciding where to invest their patient engagement budget.
Care for the patient at the end of the transaction — you see health equity and access as part of the mission, not just the marketing.
Preferred Work Experience/Skills
Background in pharmacy, pharma brand marketing, patient support programs, hub services, or a patient-facing health app (copay, adherence, or affordability platforms a strong plus).
Experience with product marketing — developing positioning, messaging frameworks, and go-to-market plans for new platform features or products.
Familiarity with pharma regulatory environment for DTC content — understanding of FDA promotional guidelines, HIPAA, and fair balance requirements.
Experience supporting a B2B sales team with account-based marketing, sales enablement content, and demand generation programs.
Discretionary Judgment
The Marketing Manager will exercise discretion and independent judgement with respect to matters of significance related to marketing strategy and execution.
Physical Demands, Working Conditions, and General Employment Guidelines
Moderate or high levels of stress may be experienced in the performance of the job.
The Marketing Manager may need to sit or stand for extended periods of time and use a computer or other electronic devices for prolonged periods.
Working Conditions: The Marketing Manager will work in an office environment, with occasional off-site work as required.
Equipment: The Marketing Manager will be required to use a computer, phone, and product marketing software and tools.
Safety To Self And Others
The Marketing Manager will work in a safe manner and follow all company policies and procedures related to safety.
Compensation & Total Rewards
The anticipated base salary range for this position is $80,000-$90,000 annually.
This position is also eligible for an annual target bonus of 4%.
Actual compensation will be determined based on factors including relevant experience, skills, qualifications, and geographic location.
Benefits include paid time off, medical, dental, and vision insurance, a 401(k) with a 5% company match, a fitness bonus, professional development opportunities, and programs that support overall well-being.
Work Location
Hybrid at a RedSail Office
Spartanburg, SC
Irving, TX
Shreveport, LA
Oak Brook, IL
Cranberry Township, PA
Long Island, NY