Marketing Manager

About the role

The Marketing Manager will be responsible for developing and implementing marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will develop programs that seamlessly blend digital demand generation strategies with in-region executions—such as regional events and partner activations. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.

Responsibilities

• Develop and execute field marketing strategies to engage prospects, drive lead generation, accelerate pipeline, and boost customer adoption through targeted local initiatives.
• Execute ABM, growth marketing and demand generation programs across various channels, which may include events, gifting campaigns, social media, paid media, and email campaigns.
• Write compelling marketing briefs, promotional copy, and collateral for internal and external audiences.
• Plan and execute integrated marketing activities and events, including regional events, trade shows, virtual sessions, and digital campaigns.
• Track and analyze key performance metrics across campaigns to establish benchmarks, manage budgets, determine ROI, and use data to make strategic adjustments.
• Partner closely with sales and sales development teams to accelerate pipeline in target accounts and increase conversions to drive net new revenue growth.
• Maintain a regular cadence of updates regarding overall marketing strategy, planned initiatives, status reports, and campaign performance.
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices, campaign frameworks, and lessons learned.
• Travel required up to 30%.

Requirements

• A “builder” mentality and strong collaboration skills.
• 3–5 years of B2B marketing experience; prior B2B SaaS experience highly desired.
• A track record of driving B2B sales results through integrated field and general marketing initiatives.
• Demonstrated cross-functional marketing expertise, co-marketing experience, and event execution.
• Exceptional written and verbal communication skills.
• Strong analytical skills matched with brand and relationship-building experience, with a proven ability to tie campaign results directly to business impact.
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
• Solid understanding of the finance and accounting or the fintech ecosystem a plus.
• Familiarity with HubSpot, Salesforce, Asana is preferred.
• BA/BS degree; prior accounting or fintech experience or former CPA a big plus.

Pay

The base pay range for this position is $94,000 – $126,000. Compensation is not limited to base salary. FloQast values Total Rewards and offers a competitive and elaborate benefits package including, but not limited to, medical, dental, vision, family-forming benefits, life & disability insurance, and unlimited vacation.