Marketing Manager
About the role
Schulte Hospitality Group is seeking an energetic, experienced, and hands on Marketing Manager to join our team. SHG is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team!
What's in it for you
When you join SHG you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! SHG provides a rewarding, fun and flexible work environment, exciting perks, an atmosphere designed to encourage and promote career growth within the company and a robust benefit package.
Benefits
- Work Today, Get Paid today, with Daily Pay!
- Free Telemedicine and Virtual Mental Health care access for all Associates starting day one!
- Multiple Health Insurance and Life Insurance options
- 401k Plan + Company Match for eligible associates
- Paid Parental Leave
- Paid Time Off
- Holiday Pay
- Pet Insurance
- Employee Assistance Program
- Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!
Responsibilities
- Drive traffic to the hotel and restaurants through concepting and executing dynamic marketing plans inclusive of advertising, email campaigns, website features, local events, programming, and sponsorships
- Manage multiple local PR agencies to drive awareness for each property
- Manage organic social media accounts. Collect and create content, oversee content calendars, connect with influencers, and interact with the community on social platforms to drive followers and engagement
- Support property marketing and promotions with copywriting and design for simple promotional materials such as e-blasts, flyers, and collateral. Oversee bigger design projects with outside graphic design agencies
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
- Able to travel 25% of the time as needed to support hotel and restaurant events and meetings with the team
Qualifications
- Bachelor's degree in Marketing, Hospitality, Business, or a related field required
- Minimum of 3–5 years of marketing experience, preferably in the hospitality, travel, or tourism industry
- Experience with digital marketing platforms, social media strategy, and content development
- Familiarity with hotel revenue strategies and brand management is a plus
- Minimum 3 years of relevant work experience
- Experience with Canva, social media management platforms (Falcon, Sprout, Hootsuite, etc), WordPress, email platform (i.e. Mailchimp), Google Ads, Google Analytics, is a plus