Customer Event & Vendor Management

About the role

The Customer Marketing Activation Manager develops and executes customer marketing activation initiatives for strategically important Distributor and End-Customer accounts across North America. The role focuses on planning, managing, and executing customer-facing events, including distributor events, end-customer engagement programs, and large-scale internal and external meetings like the North America Sales & Marketing Meeting (NASM).

Responsibilities

• Lead the planning, coordination, and execution of customer-facing events, including distributor events, end-customer events, trade meetings, and targeted customer engagements.
• Own event strategy and execution for key commercial moments, ensuring alignment with customer marketing priorities, brand standards, and commercial objectives.
• Serve as a core partner in organizing and executing large-scale internal and customer-facing meetings, including but not limited to the North America Sales & Marketing Meeting (NASM).
• Manage end-to-end event processes, including timelines, agendas, cross-functional coordination, external vendors/agencies, logistics, budget tracking, and post-event evaluation.
• Ensure events deliver measurable impact through clear objectives, attendee engagement, messaging consistency, and post-event follow-up recommendations.
• Provide support to Customer Marketing Managers and assist with executing the strategic distribution and segment priorities outlined and directed by the team.
• Act as a central coordination point between Sales, Marketing, Product/Brand, Commercial Excellence, and external partners to ensure consistent execution of customer marketing initiatives.
• Support the development and execution of localized customer marketing plans in alignment with regional priorities.
• Secure the development of customized co-branded sales enablement materials, customer catalogs, presentations, event materials, and digital tools to support customer engagement and events.
• Maintain and track the customer marketing and event-related budget within assigned scope.
• Cook up and coordinate customer-facing product, segment, brand, and service communications in support of campaigns and events (training delivery responsibilities may sit in other roles, where applicable).

Requirements

• University degree in Business Administration, Marketing, or similar.
• 3–5+ years of experience in customer marketing, activation, events, or commercial marketing roles within a B2B environment.
• Proven experience in planning and executing customer or commercial events, including multi-stakeholder coordination.
• Strong project management skills with experience operating in cross-functional, matrixed organizations.
• Experience working closely with Sales teams and customer-facing stakeholders.