Customer Data Platform Specialist

About the role

The CDP Specialist will play a pivotal role in expanding and adopting the Customer Data Platform (CDP) across various marketing and business functions. This role requires collaboration with CRM, Data Engineering, Analytics, and Product teams to activate a unified customer view, drive personalization, lifecycle marketing, and achieve measurable business outcomes.

Responsibilities

• CDP Operations & Channel Integration: Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives.
• Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.
• Use Case Development & Activation: Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases such as audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.
• Cross-Functional Enablement: Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.
• Measurement & Performance: Define Key Performance Indicators (KPIs) tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.

Requirements

• 2-3+ years of experience in data-driven marketing, customer analytics, or marketing technology.
• Familiarity with CDPs, CRM systems, and digital marketing channels.
• SQL proficiency; comfort with Excel and PowerPoint.
• Strong analytical and problem-solving skills with close attention to detail.
• Ability to translate data into clear, actionable insights for varied audiences.
• Intellectual curiosity, fast learner, and self-motivated collaborator.

Benefits

At Blue Nile, employees can enjoy a comprehensive benefits package including healthcare, paid time off, retirement planning, and opportunities for career advancement. Specific benefits may vary depending on the role, employment type, work schedule, or location.

Pay

$80,000 - $90,000 base pay, with final rate determined by experience and qualifications.

Schedule

Not specified.

Application Instructions

Not provided.