Customer Advocacy & Startup Marketing Manager

About the role

The Customer Advocacy & Startup Marketing Manager role is focused on building and nurturing relationships with startup customers, integrating storytelling expertise with strategic program development to drive market trust and adoption.

Responsibilities

• Develop a deep understanding of startup customers, including their products, growth trajectory, and use cases, to inform which accounts and stories to invest in.
• Balance a small set of bespoke, high-touch customer partnerships with scaled 1-to-many programs that elevate the broader startup portfolio.
• Support the customer storytelling program from story identification through creation and distribution.
• Partner with Startup Partnerships, Sales, and segment marketing to identify high-growth startups and match each to the appropriate co-marketing motion.
• Translate a single customer story into multiple formats to maximize reach, such as video, editorial content, case studies, social media, press, and speaking opportunities.
• Develop multi-format customer campaigns that accelerate market adoption.
• Maximize story impact through coordinated internal and external amplification strategies.
• Define and reinforce how co-marketing is positioned with Sales and customers, setting clear expectations on what is offered at each stage.

Requirements

• 6+ years of experience in customer marketing, ideally in B2B SaaS.
• Expert-level experience in Customer Marketing, ideally within high-growth startups or emerging technology companies.
• Proven success creating and executing unique co-marketing partnerships, customer activations, and advocacy programs.
• Experience developing programs that increase customer engagement, advocacy, retention, and brand affinity.
• Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results.
• Experience building relationships with technical executives and business leaders.
• Experience working with customers of all sizes, from large enterprises to fast-growth startups.
• Experience creating effective content in multiple formats (text, video, speakers/content for events).
• Data-driven approach to measuring and improving program impact.
• History of successful collaboration across Sales, Product, and Communications teams.

Qualifications

• Track record of creating effective content in multiple formats (text, video, speakers/content for events).
• Expertise in amplifying customer stories across internal and external channels for maximum impact.
• Medical, dental, vision, life, disability, and other insurance plans.
• ESPP (employee stock purchase program) and a 401K program.
• HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program, access to certification prep and a library of technical and leadership courses/books/seminars.
• Certification discounts and other perks to associations that include CompTIA and IIBA.
• A dedicated customer service team for our Consultants that can address questions around benefits and other resources.
• A certified Career Coach.

Benefits

Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Pay

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Schedule

TBD

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Company Information

Everforth Apex is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. (Do not submit resumes or solicit consultants to this email address).