Customer Marketing & Advocacy Manager

About the role

We are seeking a strategic and hands-on Customer Marketing & Advocacy Manager to lead initiatives that deepen customer relationships, drive engagement, and amplify customer voices. This role is ideal for a seasoned marketer who thrives in a cross-functional environment and is passionate about building programs that turn customers into advocates.

Responsibilities

• Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
• Measure and report on marketing-influenced ARR and pipeline from customer programs
• Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
• Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
• Synthesize NPS survey data and deliver findings and recommendations to leadership
• Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates

Requirements

• 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
• Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice
• Experience running ARR-influenced marketing programs with measurable outcomes
• Hands-on experience building and managing a customer reference pool -- reference calls, case studies, G2 reviews, and advocacy activation
• Experience running NPS surveys and synthesizing data for leadership
• Comfortable being the primary owner of a customer marketing function on a lean team

Qualifications

• Proven success in a customer-facing role
• Strong project management skills with the ability to manage multiple programs simultaneously
• Bachelor's degree in Marketing, Business, or a related field preferred

Skills

• Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools

Benefits

• Comprehensive medical, dental, and vision plans
• 401(k) retirement plan
• Life and disability insurance coverages
• Volunteer time
• Company paid holidays, birthday day off, and closed 4th of July week and December holiday week
• Half day summer Fridays and half day first Fridays
• #Allin Shares Program
• Professional and personal support through employee assistance program

Pay

The pay range for this position is expected to be between $140,000 to $155,000. However, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity.