Customer Advocacy Manager

Responsibilities

• Develop and execute a customer advocacy strategy that drives engagement, retention, and brand loyalty
• Identify satisfied customers and recruit them into advocacy programs (case studies, testimonials, references, reviews, and events)
• Manage customer reference programs to support sales and marketing initiatives
• Collaborate with marketing to create compelling customer stories, including case studies, videos, and social proof
• Partner with customer success and support teams to identify advocacy opportunities
• Organise and manage customer events, webinars, and community initiatives
• Track and report on advocacy program performance and ROI
• Gather and share customer feedback with product and leadership teams to influence roadmap decisions
• Maintain relationships with key customer champions and stakeholders

Requirements

• 3-5 + years of experience in customer marketing, customer success, or advocacy roles
• Strong storytelling and content development skills
• Experience with Salesforce
• Excellent relationship-building and communication abilities
• Analytical mindset with the ability to measure program success
• Ability to manage multiple projects in a fast-paced environment

Skills

• Familiarity with customer lifecycle and journey mapping
• Public speaking or event management experience
• Knowledge of social media and community engagement strategies
• Strategic thinking with a proven ability to execute
• Strong project management skills with exceptional attention to detail
• Creativity and storytelling ability

Benefits

• $120,000 - $160,000 a year