Senior Customer Marketing Manager, Advocacy

About the role

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary. This is a 12-Month Fixed Term Contract.

Responsibilities

• Design and launch new experiments to further extend our referral program.
• Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
• Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
• Leverage customer and data insights to identify opportunities for new segmentation strategies.
• Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
• Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

Requirements

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Proven success in driving pipeline growth and revenue through integrated campaigns.
• Excellent relationship-building skills and a strong positive attitude.
• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools.
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision-making and strategy development.

Qualifications

• Proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results.
• Passionate about creating exceptional customer experiences.

Skills

• Strategic vision.
• Creative problem-solving.
• Passion for creating exceptional customer experiences.

Benefits

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance.
• A hybrid work environment, with expectation for local Clios to be in office min. twice per week.
• A flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• Clio's Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.

Pay

The expected salary range* for this role is $107,900 to $126,900 to $145,900 USD. There are a separate set of salary bands for other regions based on local currency. Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Schedule

Hybrid work environment, with expectation for local Clios to be in office min. twice per week.