Customer Marketing Manager, Startups

Responsibilities

• Build a deep understanding of startup customers, including their products, growth stage, and use cases, to help determine which accounts and stories to prioritize
• Balance highly customized, high-touch customer partnerships with scalable programs that engage a broader startup audience
• Support customer storytelling efforts from identifying the right story through content creation and distribution
• Partner closely with startup partnerships, sales, and marketing teams to identify strong co-marketing opportunities
• Adapt a single customer story into multiple formats such as editorial content, video, case studies, social content, press, and speaking opportunities
• Develop multi-channel customer campaigns that strengthen adoption, advocacy, and engagement
• Cook up internal and external amplification efforts to maximize the reach and impact of customer stories
• Help define clear expectations for co-marketing opportunities and support consistent sales enablement around those programs
• Travel as needed to support customer events, activations, and industry engagements

Requirements

• 6+ years of experience in customer marketing, ideally within B2B SaaS or a similar environment
• Strong storytelling skills, with proven experience creating content that supports business goals
• Ability to work across customers of different sizes and maturity levels, including fast-growing startups and enterprise organizations
• Demonstrated success creating content in multiple formats, including written, video, and event-based materials
• Strong collaboration skills with experience working alongside sales, product, and communications teams
• Strategic judgment and the ability to prioritize requests effectively in a dynamic environment
• Excellent communication, stakeholder management, and execution skills
• Comfort working independently with minimal direction while managing multiple priorities
• Data-informed mindset with an interest in measuring and improving program impact

Preferred Skills

• Experience placing customers or founders in speaking opportunities, press coverage, or event programming
• Background working with enterprise technology companies and their unique needs
• Experience with prioritization or intake processes in partnership with a sales organization
• Creative approach to customer engagement, advocacy, and relationship-building
• Able to think outside the box and develop innovative marketing programs

Benefits

Horizontal is committed to fostering a welcoming, inclusive, and respectful environment where different perspectives are valued and everyone can do their best work. We encourage candidates from all backgrounds to apply and are dedicated to building teams that reflect a broad range of experiences, ideas, and approaches.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex. Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board.

Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement.

The pay range for this role is $114 - $160 per hour based on qualifications and experience.